NEW YORK, Nov. 15, 2018 /PRNewswire-PRWeb/ -- Studies show that 60 percent of consumers will click on mobile ads weekly or more.
Considering that nearly 50 percent of Internet usage is completed on mobile devices and mobile apps create $188.9 billion in revenue, brands should invest in a bevy of mobile-friendly advertisements to capture new consumers, retarget visitors, and increase conversions.
DesignRush.com, an agency directory and ranking site, rounded up the top mobile marketing best practices to ensure business growth.
3 Mobile Marketing Best Practices To Improve Click-Through Rates In 2018
1. Include Clear Calls To Action
Don't assume your customers intrinsically know the action you want them to take. Instead, include easy-to-read calls to action that explain the desired action (such as "click here" or "read now") at the top of the ad. Plus, try to customize CTAs when possible. Personalized calls to action have conversion rates that are 202 percent better.
2. Make Messaging Concise
Mobile screens are small – which makes an overload of information confusing and hard to read. To improve user experience and ensure your main message is well-received by viewers, only include what's necessary. Avoid flowery language and overwhelming design elements. Instead, keep the focus on the brand and the call to action.
3. Try Interstitial Advertisements
Interstitial anxiety refers to the uneasy feeling users experience as a web page or mobile app loads. But Google found that a 0.5-second delay in loading returned a 20 percent decrease in website traffic. However, inserting a strategic advertisement can eliminate that anxiety and promote your brand, product or service.
"Mobile devices are poised to produce more online traffic than any other platform," says DesignRush Founder and Executive Director Gabriel Shaoolian. "In order to stay ahead of the competition and evolving digital marketing trends, brands should execute optimized mobile ads that target their demographic and cultivate strong click-through rates."
A simple way to create a mobile ad that is optimized for your specific goals is by enlisting the help of a top-rated digital marketing company.
Professional digital marketers are well-versed in the latest strategies, best practices and valuable platforms. This ensures that marketing campaigns are seen by your target audience – and that they feel compelled to engage with your brand, too.
DesignRush discovered the best digital marketing companies proven to build customized mobile ad campaigns that increase click-through rates and conversions. Some of the top marketing companies include:
1. Elevated
Elevated creates data-driven digital marketing campaigns across web development, paid search, search engine optimization and more.
2. Major Tom
Major Tom is a full-service agency that creates innovative campaigns for voice search, inbound marketing, website app development, online media buying and more.
3. Boostability
Boostability helps small businesses and mid-size companies increase website traffic, attract valuable consumers and grow their business through SEO and digital marketing tactics.
Lead To Conversion builds marketing campaigns aimed at generating meaningful leads through web design, SEO, pay-per-click ads, conversion rate optimization and more.
5. MaxAudience
MaxAudience executes strategic marketing campaigns aimed at maximizing leads and improving conversion rates.
Brands can compare top digital marketing firms by clients, cost, portfolio, expertise, leadership, reviews and more on DesignRush. This comparison feature enables brands to find the partner that suits their needs.
About DesignRush: DesignRush.com is a digital destination to inspire creativity and the discovery of marketing, design and technology trends. The company was founded by Gabriel Shaoolian, an experienced entrepreneur and digital marketing expert.
DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design & Branding Agencies, Website Design Companies & E-Commerce Website Design & Development Companies.
In addition to listing the best professional agencies, DesignRush's Best Designs section showcases the best designs in web, logo, print, packaging, mobile apps and video. Users can filter best designs by industry. DesignRush also features comprehensive articles in the Trends & Insights section.
SOURCE Design Rush
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