South Australia's Adelaide Oval is the first sports ground outside of North America to use the computer vision-powered technology by Silicon Valley-based AI unicorn Mashgin
ADELAIDE, Australia and PALO ALTO, Calif., Jan. 24, 2024 /PRNewswire-PRWeb/ -- Mashgin, the world's fastest touchless self-checkout system, today announced the successful deployment of 20 self-checkout kiosks at Adelaide Oval in Adelaide, Australia, a multi-purpose sports ground used primarily for cricket and Australian rules football (AFL) matches that can hold up to 70,000 fans. Mashgin uses AI-powered computer vision technology to instantly recognize and ring up foods and/or drinks, allowing sports fans to check out significantly faster than with a cashier. In Adelaide, the median transaction time at Mashgin kiosks is under 14 seconds.
The rollout of Mashgin's self-checkout technology in Adelaide is the first time Mashgin has been deployed in a sporting setting outside of the United States. Mashgin is the most deployed, AI-powered computer vision-based self-checkout point-of-sale (POS) in the U.S. market, with more than 100 major league sports and entertainment stadiums and arenas using Mashgin kiosks to speed up food and beverage checkout.
The terminals were trialed during Adelaide Oval's recent Australian Football League (AFL) season, with positive feedback resulting in the technology becoming a permanent fixture ahead of this week's international cricket Test Match between Australia and the West Indies.
An independent survey of nearly 1,000 AFL fans who have used Mashgin at Adelaide Oval proved the ease of use of Mashgin's POS self-checkout kiosks:
- 92% of fans stated Mashgin was easy to use;
- 86% of fans over the age of 50 overwhelmingly agreed;
- 84% of fans described the overall experience with Mashgin's self-checkout technology as good or excellent, and
- 71% said they prefer Mashgin over traditional checkout with a cashier.
"We want South Australian sports fans to spend less time waiting in line and more time enjoying what's happening on the turf, and the data is already showing that Mashgin's technology is helping us to achieve that," said Adelaide Oval CEO Nick Addison.
"We are excited to take Mashgin international with our first sports deployment outside of the U.S.," said Mashgin Head of Sports, Brandon Scott. "Fans can now easily grab a snack or beer and pay in seconds, keeping lines moving and getting fans back to their seats quickly – offering them a superior fan experience all around."
Concessions are a key part of the game day experience for sports fans, but long lines can keep fans from purchasing. According to a study by Deloitte, the concession experience is the source of some of the lowest satisfaction ratings among fans. The successful adoption of Mashgin's technology at sports grounds like Adelaide Oval proves that touchless checkout improves fan satisfaction and boosts food and drinks as an important revenue source for stadiums.
About Mashgin
Mashgin is the world's fastest self-checkout system powered by AI and computer vision. Consumers demand instant gratification. Mashgin's Touchless Checkout System eliminates consumer frustration while increasing revenue for retailers with checkout that is four times faster than cashiers and traditional points-of-sale. There's no need to look for and scan bar codes: customers simply place their items on Mashgin's tray, pay electronically and can be on their way in under 10 seconds. Mashigin powers commerce in over 3,500 locations, saving millions of people time every day
Founded in 2013 and headquartered in Palo Alto, California, Mashgin is a privately held company backed by NEA, Matrix Partners, Susa Ventures and Y Combinator. Follow Mashgin on Twitter and LinkedIn or learn more about Mashgin at www.mashgin.com.
Media Contact
Mindy Hull, Mashgin, 1 415 889 9977, [email protected], www.mashgin.com
SOURCE Mashgin
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