7 Key Marketing Channels B2B Tech Startups Should Use to Grow Lead Base, According to Take2Strategy’s Gabriel Shaoolian

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63% of marketers say their biggest challenge is generating traffic and leads. Take2Strategy aggregated the top channels B2B tech startups can use to build a marketing strategy that increases web traffic and leads.

63% of marketers highlight generating traffic and leads as their biggest challenge.

Take2Strategy's Digital and Business Growth Consultant Gabriel Shaoolian outlines the most important channels for B2B tech startups to leverage in their marketing in order to grow their number of leads.

The marketing channels that B2B tech startups should use are:

  • 1. SEO
  • 2. Content Marketing
  • 3. Web Design
  • 4. Email Marketing
  • 5. Videos
  • 6. Social Media
  • 7. Pay-per-click (PPC)

The top channels are all online, demonstrating the importance of prioritizing digital channels for B2B tech startups.

Digital marketing channels provide the cost-effectiveness that startups need and allow for easy tracking of the ROI. These core channels can help emerging tech businesses build brand awareness and grow their lead base.
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About Take2Strategy: Take2Strategy's Gabriel Shaoolian is a digital growth consultant specialized in growing brands online. Take2Strategy provides services to startups and enterprises looking for market-winning business, web and marketing strategy.

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