7 Steps to the Web Design that Converts, According to Digital Silk

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75% of a website’s credibility comes from its design. Digital Silk outlined a seven-step web design process to help brands create highly engaging websites that drive business results.

Research shows that design accounts for 75% of a website’s credibility – one of the leading factors in users’ purchasing decisions.

Digital Silk, a global digital agency, highlights that successful web design is based on data and careful planning.

To help brands create websites that drive business results, the agency outlined an effective web design process:

1. Digital Strategy

According to Digital Silk, every project should begin with a strategy.

A web or digital strategy provides a web design agency with an in-depth overview of their client’s business including target market and competition, current website performance and goals, setting the grounds for a data-driven and goal-oriented website planning.

2. Site Planning

To complete the digital strategy, the agency should interpret client data as well as their independent research into a user journey and website conversion funnel.

3. UX & UI Design

The UX and UI design phase typically starts with wireframe design that maps out the content across pages and devices. With wireframes approved, the agency would start introducing visual elements such as color and typography to complete the website’s look and feel.

4. Style Guide

Web designers usually conclude the UX and UI phase with a detailed style guide that enables the client to maintain visual consistency across the site as they scale it.

5. Development

Development teams build the website prototype according to the digital strategy and design specifications. At this stage, custom web design starts coming to life with interactive elements, motion and more.

6. Quality Assurance

88% of visitors will not return to a website after a poor user experience which can be caused by something as innocuous as an extra second of page loading time.

This is why the web design agency should run a thorough inspection of the website’s back and frontend, across pages and devices, to ensure optimal user experience.

7. Launch

With the website functioning flawlessly, it is ready to go live.

Careful, data-based planning is key to successful website design. According to Digital Silk, having a well-defined process helps businesses create websites that function as powerful marketing hubs, working seamlessly with other digital channels, ranking for search and, most importantly, engaging the target users.

About Digital Silk:

Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.

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Emma Debeljak
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