90 Degrees West Upgrades Motion Graphics Capabilities with Code-Based Animation Technology

ST. LOUIS, April 17, 2019 /PRNewswire-PRWeb/ -- While 90 has over a decade of experience developing a variety of 2d and 3d animations, these pieces have been constrained by the limits of the video format - until now. With the introduction of their Code-A-Mation technology, 90 can now deliver cross-platform vector animations with incredibly small file sizes, facilitating blazing fast animation speed and responsiveness. 90's code-based animations allow developers to bundle vector animation within the app - without concern for multiple dimensions or large file sizes. Alternatively, Code-A-Mations give developers the option of decoupling animation files from the app's code entirely by loading them from a JSON API.

Unlike gifs, Code-A-Mations are automatically scalable across multiple platforms, ensuring the animation will look and function as intended regardless of the screen size or type. And because they're vector-based, quality loss at different resolutions is completely eliminated.

Perhaps the most notable advantage of 90's Code-A-Mation technology is the user's ability to interact with the animations in real-time through a series of simple actions that include scrolling, mouse movements, clicks, hover states and more. Beautiful but historically static icons can also be brought to life, triggered by those same actions.

"Code-based animation technology, while new, is already being used by forward-thinking companies like Google & CNN," said 90 Degrees West Partner and Editor, Scott Whiteaker. "We believe that as website and application design continues to evolve, 90's Code-a-Mation technology - and our talented creatives behind it - will be key to helping brands differentiate themselves from the sea of competitors," he continued. "With more than a decade of animation and motion graphics experience, 90 Degrees West is perfectly positioned to be the leader within this new and exciting space."

About 90 Degrees West
90 Degrees West is an award-winning team of motion professionals, located in St. Louis, Missouri, USA. They offer creative development, video production, editorial, motion graphics, animation, VFX, sound design/composition and color grading to top agencies and brands around the world. At 90's core is their extreme dedication to providing excellent service and delivered projects that exceed all client expectations. Each 90 Degrees West project benefits from 90's capacity and experience by offering scheduling and scope-of-work flexibility. 90's fully equipped to handle entire projects from initial concept through delivery, or individual aspects of larger projects in partnership with other creative entities.

SOURCE 90 Degrees West