Azuñia Tequila Launches 'No Plastic Straws 365': Take the Challenge
GLENDORA, Calif. (PRWEB) August 07, 2018 -- Azuñia Tequila*, one of the few organic and sustainably farmed tequila brands available in the U.S., today launched its industry-leading “No Plastic Straws 365” campaign (http://www.noplasticstraws365.com) – a collaborative effort to reduce the use of an estimated 500 million plastic straws used every day in the U.S.
“Sustainable farming and USDA Organic processes are what makes Azuñia Tequila different from the great majority of other tequilas readily available to the U.S. consumer. That’s why it made sense for us to take a leadership role in organizing an effort to get folks thinking about how a small personal change can lead to something greater”, said Joe Giansante, CEO of Azuñia Tequila, whose USDA Organic Reposado was recently named “Best in the World” Reposado at the San Francisco World Spirits Championship.
This voluntary grassroots initiative aimed at consumers centers around individuals eliminating the everyday use of plastic straws, or replacing them with a reusable and recyclable straw that individuals can carry with them and use as needed. To that end, Azuñia will be giving away five hundred of these straws to the first 500 people who accept the “No Plastic Straws 365” Challenge found at http://www.noplasticstraws365.com or on Azuñia Tequila’s website at Azunia.com.
Experts estimate that:
- On average, U.S. Consumers use as many as 500,000,000 plastic straws daily.
- The average person uses 38,000 or more plastic straws between the ages of 5 and 65 in their lifetime. From juice boxes to smoothies, to sodas, to cocktails.
- An estimated 100,000 marine mammals, as well as sea turtles, fish, and birds, die from plastic debris each year.
- The amount of plastic in the oceans can cover almost 500 million square miles and is growing.
The “No Plastic Straws 365” challenge was designed by Azuñia to be simple. It invites the consumer to commit to eliminate plastic straws from their daily lives and share the challenge with their friends on social media. There will be a ticker, updated weekly, to indicate the number of plastic straws eliminated from use to date through the challenge, as well as information about developments in the industry related to sustainable practices.
Made from incredibly durable, smooth, non-allergenic food-grade stainless steel, bent metal straws are perfect for everyday use. They are:
- 100 percent ocean and landfill friendly
- Non-allergenic
- Non-toxic
- Dishwasher safe
Combined with Azuñia Tequila’s award-winning, USDA-certified organic tequila, the “No Plastic Straws 365” Challenge is an effective way for consumers to be more aware of their impact on the planet and think about their choices when it comes to food and beverage consumption on a daily basis.
To take the challenge, go to http://www.noplasticstraws365.com today and follow #noplasticstraws365 on Instagram, Twitter or Facebook as we work toward reaching our goal.
Links:
More information on the “No Plastic Straws 365” Challenge: http://noplasticstraws365.com
Azunia on social media:
https://www.instagram.com/azuniatequila/
https://www.facebook.com/azuniatequila
https://twitter.com/azuniatequila
About Azuñia Tequila
Azuñia is smooth, clean craft tequila with authentic flavor from the local terroir in every sip. It is the exclusive export of Agaveros Unidos de Amatitán and its second-generation, family-owned-and-operated Rancho Miravalle estate, which has created exceptional tequila for over 20 years. Made with 100% pure Weber Blue Agave grown in dedicated fields of the Tequila Valley, we harvest by hand and roast the organic agave in traditional clay hornos to ensure authenticity and depth of flavor. We then finish with a natural, open-air fermentation process and bottle onsite in small batches using a consistent process to deliver field-to-bottle quality. For more information, please visit https://www.azuniatequila.com.
*Please drink responsibly.
Jenn Barber, Azuñia Tequila, http://www.azuniatequila.com, 760-331-7914, [email protected]
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