Country Life Wins a 2019 NEXTY Award - New Gut Connection™ Line Wins Coveted Editors' Choice NEXTY Award at Natural Products Expo West

HAUPPAUGE, N.Y., March 18, 2019 /PRNewswire-PRWeb/ -- Country Life Vitamins has been awarded a 2019 Expo West NEXTY Editors' Choice Award for outstanding new products in the natural products industry. Country Life's Gut Connection™ line, which debuted at the show, was selected by New Hope Network's editors and content team from more than 3,600 exhibitors at the 2019 Natural Products Expo West in Anaheim, Calif., to receive one of just four Editors' Choice Awards. These awards are given to products that display the utmost in innovation, integrity and inspiration and help forward the work of the natural products industry to deliver more healthful, trusted and sustainable products to consumers.

This year's NEXTY Editors' Choice Awards were given on the Expo show floor on Saturday, March 9, 2019 to Country Life Gut Connection™, and additionally to Regrained Bars, Organic Essence Scrub Butter, and Clean Cause Sparkling Yerba Mate.

"These four products represent the future of the natural products industry where sustainability and transparency are the norm," says Jessie Shafer, content director at New Hope Network and one of the NEXTY judges. "Our industry can have a huge influence on how big manufacturers and mainstream buyers think about consumer-packaged goods. The winners of our NEXTY awards inspire change and integrity in everything from ingredients to packaging."

Gut Connection™ offers a radical new approach to gut health and is the first and only line of supplements containing 630 mg of EpiCor® clinically-studied whole food fermentate prebiotic, which is scientifically shown to balance and support the gut by boosting levels of good bacteria.*†^ The new line consists of eight supplements designed with a whole-person formulation philosophy to address a variety of important health issues.

The eight SKU's include: Digestive Balance™, Immune Balance™, Sleep Balance™, Mood Balance™, Cognitive Balance™, Stress Balance™, Energy Balance™, and Weight Balance™. Each product comprises easy-to-swallow, vegetarian capsules that are individually formulated with scientifically studied ingredients, depending on the consumer's needs.

Gut Connection™ is available at select wellness stores nationally, and all products retail for $44.95 for a one-month supply, except Digestive Balance™, which retails for $44.95 for a two-week supply. For more information, visit http://www.countrylifevitamins.com/gut-connection.

"The Country Life team - from researcher and formulator to marketer - have experienced digestive difficulties. It was from a personal connection that we sought a radical new approach to digestive health: one that combined emerging research on the power of the gut to develop a whole-body holistic approach," says Elizabeth Poon, director of marketing at Country Life.

"As the formulator, I couldn't be more proud that our team loves using these proven products and we are thrilled that the industry has recognized our hard work by awarding Gut Connection with the NEXTY Editors' Choice Award for product innovation," Pradeep Thaker, director of scientific affairs adds.

NEXTY Editors' Choice Awards are a twice-annual award connected to New Hope Network's Natural Products Expo shows in March and September. They were created to recognize the most game-changing and inspiring products in the natural/organic CPG market today. Products are chosen by the New Hope Network content team on the final day of Natural Products Expo West. Learn more about the NEXTY awards at nextyawards.com.

For more information on the NEXTY Awards, contact New Hope Network's PR Contact: Carrie Kocik, Public Relations, 617-694-5971, ckocik(at)newhope.com

About Country Life
Country Life, a leader in natural health, was founded in 1971. Its family of brands includes Country Life® Vitamins, BioChem® protein powders and sports nutrition, and Desert Essence® personal care. Country Life's highly tested products are made from globally-sourced, clean ingredients, ensuring exceptional quality. Country Life's manufacturing facility is based in Hauppauge, New York. It is one of the largest vitamin and supplement companies to receive NSF-GMP certification. To learn more, visit: http://www.countrylifevitamins.com/ or call 800.645.5768. Video can be found at: https://youtu.be/xmg1JQZz1Go.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
†Based on results from a study using a dynamic model representing GI digestion.
EpiCor® is a registered trademark of Embria Health Sciences, LLC

SOURCE Country Life