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Digital Silk & CrawlSF Launch Engaging Website to Connect Locals & Visitors with San Francisco's Pub Crawls & Events


News provided by

Digital Silk

Apr 18, 2023, 06:45 ET

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CrawlSF redesigns its website with Digital Silk
CrawlSF redesigns its website with Digital Silk

Nearly 15 million people visit San Francisco every year with 85% citing events as the reason for their visit. CrawlSF have partnered with creative digital agency Digital Silk to launch an engaging digital experience that lets everyone experience San Francisco like a local.

MIAMI, April 18, 2023 /PRNewswire-PRWeb/ -- 14.8 million people visited San Francisco in 2021, spending $3.1 billion in the process. Of these visitors, 85% list an event as the main reason for their visit.

CrawlSF, the go-to place for pub crawls, events and things to do in San Francisco, partnered with creative web design agency Digital Silk to launch an online space that connects visitors and locals alike to the city's exciting bar and events scene.

“With clear, foundational brand guidelines in place, CrawlSF can not only ensure consistency across their touchpoints [...] but also optimize their messaging and campaigns by leveraging our research-based insights.” - Jamie Maloney, VP at Digital Silk

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Digital Silk's team delivered:

  • Branding Strategy
  • Custom Website Design
  • Custom Website Development

Businesses can request a quote for their project on the agency's website.

Together with Digital Silk's award-winning designers, CrawlSF created a user-friendly website that acts as the ultimate source of information for the San Francisco events industry. From UX and UI design to development, the brand worked with Digital Silk to plan, design, and build a highly intuitive and engaging user experience.

Some of the website's key homepage design features include:

  • A filtered search bar & calendar to find relevant events
  • A scroller section to see CrawlSF's upcoming signature pub crawls
  • An insights area to learn more about San Francisco's wider tours & attractions
  • A news section to keep up-to-date with the latest happenings in the city

To create a website that speaks to both San Francisco residents and visiting eventgoers, CrawlSF also worked with the agency's expert brand strategists to identify market opportunities, optimize the brand's positioning, and develop the foundational elements of their brand persona, including values, mission, vision, messaging, and brand voice guidelines.

According to Jamie Maloney, client partner and VP at Digital Silk, the brand strategy has helped the team navigate the key elements of CrawlSF.com's user experience.

"With clear, foundational brand guidelines in place, CrawlSF can not only ensure consistency across their touchpoints, from their website to social media and beyond, but also optimize their messaging and campaigns by leveraging our research-based insights," said Maloney.

About Digital Silk:

Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement and measurable results.

  • Website: http://www.digitalsilk.com
  • Request a quote: http://www.digitalsilk.com/request-a-quote
  • LinkedIn: http://www.linkedin.com/company/digitalsilk

Media Contact

Emma Debeljak, Digital Silk, 8008565417, [email protected]

SOURCE Digital Silk

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