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DocStation Unveils Rebrand, Focusing on Championing Pharmacies
  • USA - English


News provided by

Elkordy Global Strategies

Apr 05, 2023, 06:30 ET

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AUSTIN, Texas (PRWEB) April 05, 2023 -- DocStation, an Austin-based healthcare tech startup, has announced an official brand refresh to reflect their growth and mission. The new brand demonstrates the company’s guiding value: a commitment to pharmacies evolving from simply dispensing medication to providing direct patient care.

The new image and messaging is aimed at better reflecting the company fostering the bond between patient and provider, and the trusted relationships pharmacists build with patients through personal interaction and conversation.

"Our new brand symbolizes our commitment to the journey and enjoying the ride. It expresses our passion for individualism, creativity, and pushing the envelope. We build amazing products that look, feel and work better than any other solution in our category. That is the kind of magic that makes us different and makes us who we are,” says DocStation CEO, Samm Anderegg.

DocStation’s new logo uses simple lines to convey the trajectory of pharmacists’ role on the healthcare team.

“The lines illustrate the journey and life cycle of a pharmacist - providing care, getting paid, and improving the health of their patients, “ says Marketing Director of DocStation, Kendall Stempel. “Every line is different, just as every pharmacist’s journey is unique,” she added.

DocStation partnered with locally-based branding firm Tilted Chair to revitalize the company’s look and reaffirm their message. Three core values drive DocStation’s message:

  • A vision for access to safe, affordable, high-quality healthcare for all people.
  • Empowering pharmacists as front-line care providers.
  • Putting patients first, leading with heart, measuring what matters, being radically transparent, and working better together.

Visit here to explore the new website and brand.

About

DocStationDocStation is a software platform that allows health plans and pharmacies to collaborate to improve outcomes and minimize total cost of care. They currently serve 1M+ patients, and 1,726 pharmacists are active users in 33 states across the United States. To learn more information about DocStation, visit https://docstation.co/.

Briana Johnson-Baldwin, Elkordy Global Strategies, https://elkordyglobal.com/, 1 3139305866, [email protected]

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