G2M Insights to launch AI practice focused on transforming Enterprise Go-To-Market

DENVER, Feb. 13, 2020 /PRNewswire-PRWeb/ -- Earlier this month G2M Insights, a business and technology consulting firm focused on supporting the go-to-market strategy and execution of Enterprise clients, announced its business launch. Founded by award-winning industry veterans Derek Azuara, Pierre Elisseeff, and Garrett Sznip, the firm brings deep expertise in Sales, Marketing, Finance and Technology to support the needs of its Enterprise clients in all areas at the intersection of go-to-market strategy, digital transformation, and AI enablement.

Building on decades of experience developing innovative strategies with leading-edge technology, G2M Insights will develop tailored solutions for its clients leveraging their data ecosystem to improve strategy and operations in the areas of go-to-market strategy, pricing strategy, customer analytics, and AI enablement.

"AI is impacting our clients' go-to-market strategy and technology stack today just as much as the web changed the game twenty years ago" said G2M Insights partner Derek Azuara. "For all the hype about AI, you can't take advantage of the technology until you get your data ecosystem in good shape. We can make a huge difference for our clients by bringing them up to speed faster, or even leap-frogging legacy approaches."

"Change is hard, we see it every day with our clients. Years of de-layering enterprise teams has made it even more difficult to implement business analytics with the right resources" said G2M Insights partner Pierre Elisseeff. "We bring our clients the right mix of people and technology to deliver quick wins, grounded in sound analytics, while we support their AI journey and transformation for long-term change."

"The pricing game has changed. Look around your industry; if you're not leading the way you're likely about to get outmaneuvered by your competitors" said G2M Insights partner Garrett Sznip. "Cloud and AI-based technologies enable companies to price with surgical accuracy and at scale, enabling price targeting across a large base of prospects and customers. We help our clients get an edge and deliver tremendous value in the process."

The promise of artificial intelligence has never been so tantalizing, yet so challenging. Most enterprises show a real interest in leveraging the technology, with about 78% of firms planning or implementing AI-based solutions, according to Forrester Research. However, only 17% of projects make it into production with over 50% of projects outright failing according to a recent IDC survey. But the effort is well worth it as Forrester points out a growing gap in business performance between data leaders and legacy firms. The future belongs to insights-driven businesses.

About G2M Insights
G2M Insights is a Denver-based business and technology consulting firm. We focus on developing tailored solutions that help Enterprise clients leverage their data ecosystem to improve their go-to-market strategy, operations, and execution. Our professionals bring deep expertise in Sales, Marketing, Finance and Technology to support our clients in all areas at the intersection of go-to-market strategy, digital transformation, and AI enablement.
For more information visit https://www.g2m.ai. Join us on twitter @g2m_insights.

Media Contact
Derek Azuara
[email protected]
+1 (800) 892-6407

SOURCE G2M Insights