Learning Community For Ad and Media Professionals Launches Today
The Ad Learning Exchange, the only subscription-based learning community for advertising and media professionals, announced its launch today at the ANA Masters of Marketing Conference in Orlando, FL.
NEW YORK, Oct. 2, 2019 /PRNewswire-PRWeb/ -- The Ad Learning Exchange, the only subscription-based learning community for advertising and media professionals, announced its launch today at the ANA Masters of Marketing Conference in Orlando, FL.
The Ad Learning Exchange (ALEx) is an online learning community for professional growth and individual development in the advertising and media industry. ALEx offers a career-relevant curriculum led by industry experts on trends, future-facing ideas, and the challenges across media channels, marketing technology, emerging platforms and formats.
Individuals can now sign up to take courses on the ALEx platform, or businesses can create an ALEx portal for their employees, which can either include an out-of-the-box curriculum or customized courses and tools created to meet their unique needs.
"ALEx is more than just industry train
ing," says Managing Director Alexandra Shaffer. "It's a bonafide learning community designed to help grow media and marketing careers, and build a workforce of innovators and doers."
As the first company in media training to offer an affordable subscription model, ALEx takes a different approach to closing the industry's talent gap. Subscription courses are refreshed and rotated monthly to ensure a current curriculum and a variety of topics to learn at any time. Spanning all things media from linear to OTT, digital, planning, attribution and podcasting, the platform's robust portfolio of course options has something to offer professionals in all facets of the industry.
"We look at learner archetypes and build courses to fit their learning styles, habits and the schedules of today's information seekers," says Shaffer. "It's a challenge just to keep up with what we need to know to do our jobs in media because the industry changes so quickly. We built this out of necessity for real utility at work."
The platform allows for curation of courses from thought leaders and businesses in the media ecosystem teaching to their expertise, so learners can be educated straight from the source as quickly as new trends surface. In addition, ALEx offers learners a community to connect with like-minded, growth-oriented professionals in the industry and exchange knowledge in a focused environment.
For businesses, subscribing to ALEx helps expand a team's knowledge base and creates a learning culture that increases engagement and accountability. ALEx also builds teams' internal capabilities through training that directly supports a business's talent strategy.
About The Ad Learning Exchange
The Ad Learning Exchange (ALEx) is an online learning community for professional growth and individual development in the advertising and media industry. ALEx is a majority women-owned company with investment from partner companies in the media and eLearning industries. Managing Director, Alexandra Shaffer, started her career as a management consultant focusing on executive development and training. She founded and launched the eTeach learning management system in 2013, utilized by Fortune 100 companies to manage global leadership skills training programs. Concurrent to operating eTeach, she led product strategy at a media company, where she implemented training to manage against a talent gap in an environment of rapid change and digital transformation.
Related Links
https://theadlearningexchange.com
SOURCE The Ad Learning Exchange
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