Mellow Mushroom Transforms its Online Ordering Technology; Visual Cues Make Ordering Simple, Faster and More Accurate
Mellow Mushroom and Olo have partnered to make it easier, faster and more enticing for guests to order online from Mellow Mushroom. The new online ordering system has already increased delivery and takeout sales and customer satisfaction.
ATLANTA, Nov. 11, 2020 /PRNewswire-PRWeb/ -- Mellow Mushroom and Olo have partnered to make it easier, faster and more enticing for guests to order online from Mellow Mushroom. The new online ordering system has already increased delivery and takeout sales and customer satisfaction.
The new online ordering platform uses more visual displays and showcases the core Mellow Mushroom menu of Munchies, Salads, Pizzas, Hoagies, and Desserts, as well as the company's rich culture, including its art-centric restaurant design aesthetic. Previously, ordering online at Mellow Mushroom took a minimum of 16 keystrokes. On the new platform guests can complete an order in as few as four keystrokes.
"Now more than ever before guests are looking for a frictionless experience when placing restaurant orders online," said Anne Mejia, Vice President Brand Development. "We designed a system that is more visual and intuitive, making the ordering process faster and easier to navigate. We are already seeing results in the first three months since we launched the new platform including doubling the number of mobile orders and improved customer satisfaction scores."
In addition, Mellow Mushroom is taking its higher order of pizza and its in-store psychedelic dining experience and turning it into an advertising campaign and sweepstakes, the Art of Mellow, where every guest who orders online is eligible to enter a sweepstakes, or enter separately with no purchase, to win a piece of signature art commissioned exclusively for the Art of Mellow campaign from 140 contemporary artists.
Each sweepstakes entry generates a text with an original Mellow Mushroom digital art file that is perfect for Zoom backgrounds, Instagram and Snapchat filters, wallpapers, and more. Each entrant is also entered into a sweepstakes to win physical art objects, including t-shirts, hoodies, stickers, coasters, limited edition prints, and other wearable and displayable art. The sweepstakes will run until January 3, 2021.
"Our online business has more than doubled since March." said Anne Mejia, "however, we want to add some surprise and delight to the online ordering experience and the Art of Mellow sweepstakes does that in a very Mellow way."
"We are thrilled to support the next iteration of Mellow Mushroom's digital evolution," said Noah Glass, Founder & CEO of Olo. "It's another milestone in a strong partnership that continues to grow alongside an accelerating digital consumer landscape."
The new online ordering platform is one part of the Mellow Mushroom brand's commitment to growing off premises sales. Other related initiatives over the past three years include: launch of a new catering program in 2018, partnering with ezCater in 2019, and upgraded packaging in February 2020.
For more information about Mellow Mushroom Pizza Bakers and to view the full menu of munchies, salads, pizzas, calzones, hoagies and more, go to MellowMushroom.com, follow on Instagram @MellowMushroom, like on Facebook at Facebook.com/MellowMushroom, or follow on Twitter @MellowMushroom.
About Mellow Mushroom
Mellow Mushroom was founded in Atlanta, Georgia in 1974 and today operates in 21 states under the name Home-Grown Industries of Georgia. Each Mellow Mushroom is locally owned and operated. For over 40 years, Mellow Mushroom Pizza Bakers has been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family friendly environment. In a 2020 Nation's Restaurant News and Datassential survey consumer rated Mellow Mushroom one of the top 10 brands with the best food for takeout during the pandemic.
About Olo
Olo powers digital ordering and delivery programs that connect restaurant brands to the on-demand world, placing orders directly into the restaurant through all order origination points – from a brand's own website or app, third party marketplaces, social media platforms, smart speakers, and home assistants. Olo serves as the on-demand ordering and delivery platform for over 300 brands, such as Applebee's (DIN), Checkers & Rally's, Cheesecake Factory (CAKE), Chili's (EAT), Dairy Queen, Denny's (DENN), Five Guys Burgers & Fries, Jamba Juice (JMBA), Noodles & Company (NDLS), Portillo's Hot Dogs, Shake Shack (SHAK), sweetgreen, Wingstop (WING), and more. Learn more at http://www.olo.com. SKIP THE LINE®
Landing page https://artofmellow.com
Broadcast Quality B-Roll Video: https://vimeo.com/468640201/403df6c63d
Art of Mellow Presentation Deck (please view in slideshow mode, there are embedded videos): https://www.dropbox.com/s/65ru4xzqrci69t7/Art%20of%20Mellow%20Store%20Presentation_vF.pptx?dl=0
Paid Ads (videos): https://www.dropbox.com/sh/yyqjct8w3q8xzvl/AACsFCgmjhNbhz3CX0zE6jsVa?dl=0
Digital Rewards and animated digital stickers: https://www.dropbox.com/sh/945ts7mwzk0xlj7/AAAzsAH-1-KyFylZyJR0_Yyra?dl=0
Physical Reward Images: https://www.dropbox.com/s/mp507l375m6axne/Physical%20Prize%20Images%20Consolidated.pdf?dl=0
Artist Cards: https://www.dropbox.com/sh/awy0jcbsnq38a47/AADk-75lhum5HAqWsz1YxX8aa?dl=0
FB Cover Photo and Email GIFS: https://www.dropbox.com/sh/ezyd92s8fsm2ga5/AAB1yPmTd3E65CWk8tGbtrbSa?dl=0
Media Contact
Ellen Weaver Hartman, Hartman Public Relations, 7703558855, [email protected]
SOURCE Mellow Mushroom
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