ATLANTA, Nov. 21, 2019 /PRNewswire-PRWeb/ -- Atlanta-based premium chicken producer, Wayne Farms LLC, is making healthy mealtimes easier for conscientious consumers at Harris Teeter stores—in the east and southern states of North and South Carolina, Virginia, Georgia, Florida, Delaware, Maryland and the District of Columbia. This month, four GAP Step 2-rated NAKED TRUTH® Premium Chicken products, backed by verified, humane care standards, are coming to the retailer's frozen meat case.
The fully cooked, frozen chicken products offer unique attributes and flavors for health, convenience, and a superior eating experience. Features on-package include: all natural (meaning no artificial ingredients and minimally processed), no preservatives, no nitrates or nitrites; 100 percent vegetarian diet (no animal by products); no antibiotics ever, and three of the four products are gluten free.
Individual products include: sous vide prepared Flame Grilled Chicken Breasts Fillets; Grilled Chicken Breast Chunks; Oven Roasted Chicken Wings; and Waffle Flavored Chicken Bites. Certified to Global Animal Partnership (GAP) Step 2 rated standards, all chickens raised for the brand are done so on family farms with more light intensity, room to roam, and enrichments to support natural behavior, inside chicken houses.
"Harris Teeter is the fourth major retailer to carry NAKED TRUTH® Premium Chicken products," said Megan Ernst, senior brand manager. "Consumers can also find the products at Whole Foods Market Stores, nationwide and—to make finding us even easier—we've just introduced an all-new 'Finding Goodness' store locator page on the brand's website, which we think consumers will really appreciate," added Ernst.
According to Ernst, NAKED TRUTH® Premium Chicken is also used in a new line of plant-forward chicken tenders—New Chick on the Block—introduced by Caulipower® earlier this year. New Chick on the Block products are currently available at approximately 4,000 Walmart stores and have the potential to make their way into other retailers that already carry Caulipower® products such as Costco Wholesale Stores, Target and Fresh Thyme.
More About the NAKED TRUTH® Premium Chicken Products at Harris Teeter
- Flame Grilled Chicken Breast Fillets—two, five-ounce, individually wrapped chicken breast fillets, gluten free, MSRP: $5.99
- Grilled Chicken Breast Chunks—lightly marinated in a savory broth and flame grilled; four servings per package, gluten free, MSRP: $5.99
- Waffle Flavored Chicken Bites—savory chicken bites lightly breaded in a sweet waffle-flavor batter; four servings per package, MSRP: $5.99
- Oven Roasted Chicken Wings—crispy chicken wings, ready to sauce or season; four servings per package, gluten free, MSRP: $5.99
Consumer Support
Consumers will find farmer stories, recipe ideas, product locator, and a brand blog at nakedtruthchicken.com. They will also be able to get their questions asked and answered, both online at [email protected] or by calling the NAKED TRUTH® Premium Chicken consumer care line at: 1-800-525-6911. Consumers can also engage with the brand on its Facebook community and Instagram.
About NAKED TRUTH® Premium Chicken. Believably Good.
Since 2017, NAKED TRUTH® Premium Chicken has offered an all natural, quality taste experience with verified care practices behind every delicious bite. Products are Global Animal Partnership Step 2 Rated, which means added animal care practices that consumers seek around lighting, enrichments, and density in chicken houses. With no antibiotics ever and a vegetable- and grain-based diet, the brand was developed to meet the needs of conscience consumers who want to know, with 100% confidence, that there's care and integrity behind the chicken on their plates.
About Global Animal Partnership (GAP). Improving the lives of farm animals, step-by-step™.
Global Animal Partnership is one of the largest animal welfare certification labeling programs in North America. We set the standard for how farm animals are raised - positively impacting 290+ million farm animals each year through our 5-Step® Animal Welfare Certification Program. Our labels provide consumers an easy way to identify how animals were raised while also allowing for continuous improvement on-farm. GAP ensures our farm animal welfare standards are being met on every farm – not just a sample. This level of detail is important to us, so when consumers see our label, they feel good about the meat they eat.
SOURCE NAKED TRUTH Premium Chicken
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