ST. LOUIS (PRWEB) August 24, 2022 -- One billion people worldwide have textured hair. While textured hair is uniquely beautiful, the main concern is the lack of natural and compelling brands that cater to this market more cleanly. A visionary hair wellness brand, Florae Beauty, is launching to cater to the textured hair communities.
Florae Beauty officially launches on September 12, 2022.
The upcoming prestige hair wellness brand is an endeavor by a dynamic Neuroscientist and Brain Health Expert, Dr. Natalie King. In an exclusive interview, Dr. King shared "that Florae is driven to challenge the status quo by introducing a holistic approach to textured hair treatment and care to the hair wellness industry. A significant factor that makes the upcoming brand stand out is its focus on the person's total health when assessing hair issues to position the appropriate hair product solutions. While all types and textures can find value in our products, at our core, a key demographic is a woman who has a textured curl pattern, someone like myself who represents Latina and Caribbean heritage.”
Florae Beauty offers premium solutions that are exceptionally crafted for women with textured hair. All the products are equipped with high-performing clean formulas to ensure the best results and build healthier hair over time with consistent use. Our hero product, the SANA Deep Treatment Mask, can be personalized with unique booster extracts per each client’s needs. SANA, the name selected for their first product offering, means health and healing in Latin and directly reflects what each product is formulated to do. Our second product is a high-quality, multi-action serum oil. As Dr. King says, “it gives the feeling of luxurious oil, but it treats like a serum. It includes our SANA Bioactive Complex™ (like our mask), a combination of potent plant extracts and oils designed to penetrate the hair cuticle and nourish it from the inside out.
“When creating our products, I wanted to focus on elevating the overall health of a woman’s hair, from the root, not just improving the outward appearance. This required a deep knowledge of high-quality, clean ingredients and understanding of the available scientific research to know how they should be formulated to be most effective.”
While asked about the inspiration behind Florae, Dr. King shared her struggles with her unique curls. As a healthcare provider, model, and brand spokesperson, she is always aware of how her hair impacts her daily life; she started to experiment in her kitchen to find reliable solutions. With her background as a Neuroscientist, Dr. King is keenly aware of how something as simple as our hair and how we feel about its appearance and health can affect our confidence. She’s experienced this over the years of working on her healthy hair journey.
Dr. King knew that many people likely experienced the same struggles with their hair, and this knowledge, coupled with the success of her home-grown textured hair care solutions, inspired her to launch a hair wellness company. Thus, Florae Beauty was born.
Florae will also provide wellness education for people with more challenging hair/scalp conditions. To Dr. King, this is vital in building her company. “As stated in our tag line, 'Healthy hair is a lifestyle;' I want that to be reflected in our overall strategy to hair wellness. Issues with nutrition, thyroid function, immune system dysfunction, and others all play a role in our total wellness and can ultimately play out in a woman’s hair health. At Florae, we aim to bridge that gap in access to information and experts.”
Speaking, Dr. King further mentioned their philanthropic goals. Driven by humanitarian ethos, Florae is not just dedicated to offering premium solutions for textured hair but also committed to making the world a better place to live in. The brand will donate a portion of all profits to organizations working to help marginalized populations, Bloom & Flourish, through business and entrepreneurship, STEM, and social and emotional intelligence skill-building.
To date, the company has raised over $350,000. You can find Florae at the Frizz Fest in St. Louis on Saturday, September 17, 2022, which kicks off the first post-launch branding event. For more information, please visit https://floraebeauty.com. Press and media can contact Shay Brown with Royal Kingdom PR at [email protected] for samples and interviews.
Founded in 2021 by Neuroscientist and Brain Health Expert Dr. Natalie King, Florae Beauty offers all-natural premium solutions that are exceptionally crafted for women with textured hair. Florae is driven to challenge the status quo by introducing a holistic approach to textured hair treatment and care to the hair wellness industry. The brand will donate a portion of all profits to organizations working to help marginalized populations. Florae is also driven to empower organizations that help women suffering from hair loss due to various health-related conditions like cancer, alopecia areata, lupus, etc. For more information, visit http://www.floraebeauty.com.
Shay Brown, Royal Kingdom PR, http://www.royalkingdomagency.com, 1 9018009544, [email protected]
SOURCE Royal Kingdom PR