FORT LAUDERDALE, Fla., Oct. 26, 2021 /PRNewswire-PRWeb/ -- Iconic Danish furniture franchise BoConcept is coming to Fort Lauderdale. In October, Carlos Salamonovitz — one of BoConcept's largest franchisees — will open his third Florida store and tenth store overall at the River Market mall.
"Our first two Florida locations in Coral Gables and Miami have been huge successes, and we've seen so much demand for a store in Fort Lauderdale," Salamonovitz said. "We couldn't be more excited to finally meet that demand with the new River Market location."
Salamonovitz, who currently oversees seven BoConcept stores in Mexico and two in South Florida, with additional locations in the pipeline for both markets, says Florida has proven to be the perfect market for the fast-growing furniture franchise.
"BoConcept is a global brand, and Florida is a very international market. People know us from their home countries, and they know that we offer superior products to just about any other option in the U.S. or abroad," Salamonovitz said. "There is also a growing number of first- and second-time home buyers in Florida, which means there is a huge demand for high-end but affordable furniture."
With the opening of the new Fort Lauderdale location, BoConcept now boasts 16 stores in the U.S. and more than 300 stores in markets across the globe, putting it well on its way to hitting the franchise's ambitious growth goal of 350 units globally by 2023.
As BoConcept continues to grow, Steen Knigge, the franchise's director of U.S. marketing, says franchisees like Salamonovitz are critical to the brand's success.
"We have always been keenly aware of the fact that BoConcept as a franchise is only as strong as its franchisees, so we are always looking for sophisticated, passionate entrepreneurs to help us expand into new markets, and that's exactly what we have with Carlos," Knigge said. "His stores throughout Mexico and Florida demonstrate exactly how successful this model is when run by someone who understands the system and knows how to execute. We know this is just the beginning for Carlos."
Originally founded in Denmark in 1952 and franchised in Paris in 1993, BoConcept is dedicated to building successful stores through entrepreneurial franchisees. The functional furniture brand is actively targeting sophisticated retail communities in major cities, including Austin, Chicago, Houston, Phoenix and Scottsdale.
To learn more about franchising with BoConcept, visit https://www.boconcept.com/en-us/franchise.
About BoConcept
Since opening its first franchise in Paris in 1993, BoConcept has become a global leader in the design of bold, stylish furniture, boasting nearly 300 locations in 65 countries around the world. Founded in Denmark in 1952, BoConcept differentiates itself by offering premium quality, modern designs that elevate interior spaces to achieve their full potential. The company remains focused on creating functional furniture for the urban consumer through partnerships with the world's leading interior designers. Backed by a proven global concept and strong franchise support system, BoConcept's 16 U.S locations include a flagship store, which opened in December 2017 on New York City's famed Madison Avenue. For more information please visit http://www.boconcept.com. To inquire about franchise opportunities, please visit https://www.boconcept.com/en-us/boconcept/franchise.
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SOURCE BoConcept
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