Leveraging its own B2B account, intent, and contact intelligence in combination with GTM Partners' Operating System, SalesIntel increased marketing efficiency by 102% in 6 months
ARLINGTON, Va., April 3, 2023 /PRNewswire-PRWeb/ -- SalesIntel today announced it has been named a go-to vendor in three of five categories in GTM Partners' inaugural Total Relevant Market (TRM) report. GTM Partner's is a go-to-market focused analyst firm that has produced the revolutionary, eight-pillar Go-To-Market Operating System (GTM OS). The TRM report is the first pillar and lists five types of data technology commonly used to determine a company's total relevant market. The categories in which SalesIntel is highlighted include buyer intent, business intelligence, and account data. The full report is available for free here.
As a partner and client of GTM Partners, SalesIntel is deploying the new operating system using its own account, intent, and contact intelligence to lead the industry. Comments James Lamberti CMO of SalesIntel, "It is a privilege to be our own best customer. By applying the GTM OS framework in combination with our B2B data intelligence, we are seeing a significant increase in inbound leads and pipeline generation in just six months. We look forward to empowering other revenue teams to do the same working with GTM Partners as an emerging leader in the go-to-market intelligence space."
From Q3 2022 to Q1 2023, SalesIntel has seen the following results from their enhanced go-to-market strategy:
- 58% increase in inbound leads
- 62% reduction in paid advertising cost per lead (CPL)
- 102% improvement in overall marketing efficiency
The full case study outlining SalesIntel's success is available here and will be updated periodically as results continue to accrue.
"It's inspiring to see our innovative Go-To-Market Operating System deployed so quickly and with so much success," said Sangram Vajre, bestselling co-author of MOVE and CEO and Co-Founder of GTM Partners. "SalesIntel is truly drinking their own champagne by using their own B2B account, intent, and contact intelligence to power the GTM work they're doing using our frameworks. Good quality data can make or break a GTM strategy and execution. Other revenue teams can learn from SalesIntel's success and follow their lead."
GTM Partners and SalesIntel will present their joint progress throughout the year at GTM Partners' Monthly Roadshows. Those unable to attend the in-person events can listen on demand to a webinar, Go-to-Market Therapy: Nailing Your ICP in 2023.
About SalesIntel
SalesIntel is a go-to-market intelligence platform that helps marketing, sales, and revenue operations teams deliver up to a 5x improvement in pipeline efficiency.
We do this in four simple steps:
- First, we identify your ideal customers (ICP) from among 22 million accounts profiled by 300 million unique technology install data points.
- Second, we surface accounts that are actively in-market for your product or service by using best-in-breed intent, company news, and web-visitor data.
- Next, we provide verified contact information for decision makers from our database of 100M+ contacts with emails and mobile phone numbers
- Finally, we act as an extension of your team to fill any contact or account data gaps by leveraging our 2,000+ person research team
…all while providing world-class customer service
Our customers are savvy revenue teams from industry-leading companies – like ServiceTitan, ProGlove, Cvent, and Hanover Research – who understand that improving pipeline efficiency in today's challenging economy is key to revenue growth.
We've provided quality data to the industry for over 15 years and only recently made it available directly to you.
See us in action at http://www.salesintel.io.
About GTM Partners
GTM Partners, a data-driven Go-To-Market analyst firm, helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy. We work with high-growth companies to help them unify their GTM teams and to provide them with lasting strategies and frameworks. Our mission is to make go-to-market simple and to be the voice of the industry for all things GTM. See what we do at https://gtmpartners.com/.
Media Contact
Ariana Shannon, SalesIntel, 8656545604, [email protected]
SOURCE SalesIntel
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