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TVA named title sponsor for the Head of the Hooch® Regatta
  • USA - English


News provided by

Tennessee Valley Authority

Oct 20, 2022, 08:00 ET

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Head of the Hooch
Head of the Hooch

The Head of the Hooch (HOTH) Rowing Regatta is proud to announce that the Tennessee Valley Authority is the Title Sponsor of the 2022 event, which is scheduled for November 4-6.

CHATTANOOGA, Tenn., Oct. 20, 2022 /PRNewswire-PRWeb/ -- The Head of the Hooch (HOTH) Rowing Regatta is proud to announce that the Tennessee Valley Authority is the Title Sponsor of the 2022 event, which is scheduled for November 4-6.

"Over the years, TVA has worked alongside the HOTH to manage river flows on the Tennessee River to ensure quality race conditions," said Carol Eimers, regional vice president of TVA's East Region. "Amplifying our support of the HOTH by becoming a title sponsor naturally aligns with our environmental stewardship and economic development mission."

The HOTH has grown to be the largest "single site" rowing event in the U.S. – representing a $9 million economic impact for the Chattanooga area. Since 2005, the HOTH has grown from 200 rowers to more than 5,000 rowers representing 200 rowing organizations from over 40 states and drawing more than 20,000 spectators. Rowers range in age from 14 up to 90 years old and include military veterans, as well as individuals with physical or developmental challenges.

"Our event depends on many great sponsors and TVA has helped us every year the event has been here. This year they are increasing their sponsorship to a level that allows us to name the event "The TVA Head of the Hooch Regatta," said Ulrich Lemcke, chairman of the Friends of the Hooch committee.

"In addition to managing this event, we work to assist start-up high school and college teams, environmental clean-up events on the waters we use, and "Adaptive Rowing" for physically challenged rowers. Our partnership with TVA will help us expand all of those efforts to improve access to rowing to underserved youth and teach young people the benefits of environmental stewardship," Lemke said.

Visit the Head of the Hooch website for more information.

DOWNLOADABLE IMAGES: HEAD OF THE HOOCH

Media Contact

Matt Sawhill, Tennessee Valley Authority, 865-632-6000, [email protected]

Ron Harr, Friends of the Hooch, (423) 486-3096, [email protected]

SOURCE Tennessee Valley Authority

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