ThirdLove Announces Ashley Harmon of Mela Vitamins as the 2023 TL Effect Winner
SAN FRANCISCO (PRWEB) July 11, 2023 -- ThirdLove, the female-founded women’s lifestyle brand, is proud to announce Ashley Harmon, Founder and CEO of Mela Vitamins, as the fifth recipient of its mentorship program, “The TL Effect,” a multi-pronged program designed to help women of color entrepreneurs build and scale their businesses.
Mela Vitamins, a holistic wellness brand, formulates supplements to meet the unique nutritional needs of melanated people, addressing the fact that communities of color have a higher prevalence of severe vitamin D deficiency. In 2022, Mela Vitamins introduced its Daily Essentials Multivitamin for Women, which provides a daily dose of vitamins, probiotics and adaptogens – with extra vitamin D and other essentials like ceylon cinnamon and lion’s mane mushrooms. The safe and effective formula is third-party certified vegan, non-GMO and gluten free, delivering extra support for key areas like stress management, skin health and digestion.
“With an inclusive mission that mirrors ThirdLove’s values, Mela Vitamins has a promising future ahead and ThirdLove is excited to help Ashley continue to scale and grow her business,” said Heidi Zak, CEO and Co-Founder of ThirdLove.
Harmon was selected from this year’s highly competitive candidate pool to receive strategic business development support from ThirdLove, in addition to a $20,000 grant. The 6-month program acts as a launching pad for participants to build brand awareness and elevate their start-ups through mentorship, fundraising advice from ThirdLove’s leadership team, brand amplification on ThirdLove’s owned channels, access to ThirdLove’s office space, and more.
“I am beyond excited”, said Harmon. “We are changing the narrative around the need for wellness products and supplements specifically made for melanated people. We can learn so much from the ThirdLove team that will help us improve our operations and marketing as we continue to build a sustainable, high-growth business.”
For more information on The TL Effect and Harmon’s experience visit: https://www.thirdlove.com/blogs/learn/tleffect-ashley-harmon
About ThirdLove
ThirdLove is a female-founded, women’s lifestyle brand that offers elevated essentials including bras, underwear, loungewear and more, all designed by women, for women. Co-founders Heidi Zak and Ra’el Cohen set out to revolutionize the bra shopping experience and create a product that would help women look and feel great, comfortable and confident in everything they do. To date, over 20 million women have found their perfect fit with ThirdLove's Fitting Room technology. ThirdLove bras feature over 100,000 5-star reviews and the brand's best-seller, the 24/7® Classic T-Shirt Bra, features ThirdLove’s patented half-cups and signature memory foam lining. ThirdLove is also the largest donor of women’s undergarments in the United States, donating more than $50 million worth of products to women in need, and supports early-stage companies run by female entrepreneurs of color through its TL Effect program. To learn more, visit https://www.thirdlove.com/
About Mela Vitamins
Mela Vitamins is a holistic wellness brand by and for melanated people. Melanin impacts how our bodies produce certain nutrients, which is why we have unique nutritional needs that other multivitamins don’t prioritize. At Mela Vitamins, we used years of research and testing to formulate our Daily Essentials with the precise vitamins, probiotics and nutrients melanated bodies need. We’re replacing your multivitamin, probiotic, and vitamin D supplement in just two capsules a day. To learn more visit melavitamins.com and follow on social media @melavitamins
Jenna Lee Scott, JLS Communications, LLC, http://jlspr.us, 1 8033712620, [email protected]
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