A revolutionary beauty-wellness hybrid turns a daily habit into a breakthrough delivery system for essential nutrients.
FOSTER CITY, Calif., Oct. 21, 2025 /PRNewswire-PRWeb/ -- Efpy is proud to introduce the first lip balm that micro-doses essential vitamins and wellness nutrients with every swipe, marking a major leap forward in how consumers experience both beauty and wellness.
Designed to fit seamlessly into existing routines, Efpy transforms the simple act of applying lip balm into a science-backed ritual for feeling better daily. With each application, users receive a micro-dose of mood- and energy-supporting ingredients like B6, B12, and L-Theanine, delivered through a sleek click-pen applicator that's as smart as it is stylish.
"This is more than a new product; it's an entirely new category," said Smriti (Sim) Khullar, founder of Efpy and a 15-year veteran of the beauty and wellness space. "People don't need another supplement or multi-step routine. They need smarter tools that integrate into their lives. Efpy is about small shifts with big impact, and it starts with something as simple as lip balm."
Efpy is the only lip balm formulated to deliver vitamins and wellness ingredients via four efficient absorption pathways: transdermal, mucosal, buccal, and sublingual. Each balm glides on smoothly and activates nutrient absorption right in the mouth.
One day of Efpy has:
L-Theanine – equivalent to 1 cup of green tea (for calm)
Vitamin B6 – like ½ bowl of spinach (to curb cravings)
Vitamin B12 – comparable to a high-potency lozenge (for energy + focus)
Formulas are lightly tinted, ultra-hydrating, and completely clean, free from fillers and synthetic fragrances.
The body struggles to absorb high doses of supplements efficiently. That is why Efpy uses a gentler, smarter method with tiny doses built into existing self-care routines.
Three Functional Blends ($14.99 each):
Calm:– Helps soothe stress
Curb:– Supports mindful eating
Perk: – Promotes energy and mental clarity
"If you're going to use lip balm every day anyway, why not make it do more for you?" added Khullar.
For more information, visit efpybeauty.com.
Media Contact
Allison Huber, ChicExecs, 760.992.9113, [email protected], https://www.chicexecs.com/
SOURCE Efpy
Share this article