Stay ahead of the conversation of China's neo-luxury evolution.
SHANGHAI, China, March 28, 2025 /PRNewswire-PRWeb/ -- Jingzhi Chronicle (www.jingzhi.news), an English-language business media platform under Jingzhi Media Group, officially launches today. Following the success of its Chinese counterpart Jingzhi Zhijie (精致知界), the platform is dedicated to providing insightful, culturally attuned, and business-forward coverage of China's evolving consumer market.
Developed by a China-based, bilingual, and bicultural team, Jingzhi Chronicle offers a rare perspective that blends local expertise with a global strategic lens. As China's influence on global luxury and consumer trends continues to expand, international brands, investors, and industry leaders need more than surface-level analysis—they require deep, localized, authentic insights to navigate the country's rapidly evolving Neo-Luxury Era (后奢时代).
"Jingzhi Chronicle's mission is to provide the world with a fresh and insightful lens into the rapidly evolving Chinese market," said Charlie Gu, CEO of Jingzhi Media Group. "We aim to be more than just a business news outlet; we are here to bridge cultures and equip global business leaders with a comprehensive understanding of China's consumption dynamics."
Jingzhi Chronicle aligns its approach with Jingzhi Media Group's philosophy, drawing inspiration from the concept of jingzhi(精致)—a term rooted in China's rich heritage that embodies sophistication, refinement, and cultural depth.
Derek Zhao, Managing Director of Jingzhi Media Group, commented: "Chinese consumers today demand more than products—they seek a connection to culture, craftsmanship, and innovation. Jingzhi Chronicle is dedicated to decoding cultural codes that resonate with local audiences while unveiling the expertise behind successful strategies."
To mark its launch, Jingzhi Chronicle proudly presents its inaugural flagship study Luxury Through a New Lens: 2025 Jingzhi China Vision Report. This comprehensive report gathers insights from 25 industry experts, offering an in-depth analysis of the forces that will shape China's consumer market over the next decade.
Covering luxury, beauty, travel, wellness, lifestyle, and creative industries, the report serves as a strategic guide for brands looking to navigate:
- Expansion beyond tier 1 cities
- The emergence of new luxury hubs
- The increasing role of localized cultural narratives in brand storytelling
- Sustainability, wellness, and experiential consumption as new status symbols
- The divergence in spending habits, as affluent consumers sustain luxury growth while mid-tier buyers prioritize value
"As China's luxury market transforms, brands must understand the cultural nuances and evolving values shaping today's consumers," said Agnes Wu, Editorial Director of Jingzhi Media Group and lead editor of the report. "This report is a collective effort to highlight the trends defining the future of luxury and to offer actionable insights that help brands succeed in this dynamic environment."
Beyond its website, Jingzhi Chronicle will engage global audiences through its newsletter and social platforms (LinkedIn, Instagram, and more), fostering an inclusive conversation on China's evolving high-end market, cultural innovation, and business strategy.
"Jingzhi Chronicle is not just another industry publication—it is a knowledge platform built by local experts, designed to help global brands make informed, culturally intelligent decisions in China," said Calvin Liu, Chief Strategy Officer at Jingzhi Media Group. "Our goal is to bridge strategic gaps and provide a nuanced understanding of China's fast-evolving consumer landscape."
Stay ahead of the conversation—subscribe to our newsletter and download the report.
About Jingzhi Chronicle
Jingzhi Chronicle stands as the authentic voice in China's neo-luxury economy, offering a nuanced lens on the shifting currents of culture, society, consumer behavior, and lifestyles in China. Created for both local and global business leaders and stakeholders, Jingzhi Chronicle inspires readers to think cross-culturally, adapt to change, and shape the future of business in this dynamic market.
Founded in January 2025 by Jingzhi Media Group, Jingzhi Chronicle is committed to empowering visionary leaders and strategic partners. Through unparalleled insights, meaningful connections, and actionable solutions, we enable informed decision-making and innovation across the evolving Chinese luxury landscape.
About Jingzhi Media Group
Jingzhi Media Group is a forward-thinking media organization dedicated to shaping the industries that define jingzhi (精致) culture and lifestyle. Rooted in China's rich heritage, jingzhi embodies sophistication, refinement and cultural depth, defining China's neo-luxury economy. Our mission is to empower brands and drive sustainable growth through strategic media communications, actionable market insights, and impactful events. By championing the jingzhi economy, we bridge tradition and innovation, equipping businesses with the knowledge and foresight to navigate the evolving landscape of China's neo-luxury market.
Media Contact
Lea Li, Jingzhi Media Group, 1 2134317735, [email protected], https://jingzhi.news/
SOURCE Jingzhi Media Group
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