Valley Hi Toyota is bringing its decade-spanning Zombie Series to a Halloween-season finale with "The Rawr Family" wedding episode. Viewers can watch all 10 commercials, vote for the fan favorite, and enter for a chance to win a 65-inch Smart TV. The winner will be announced live on Valley Hi Toyota's Facebook and YouTube channels on November 2—Day of the Dead.
VICTORVILLE, Calif., Oct. 18, 2026 /PRNewswire-PRWeb/ -- Valley Hi Toyota is inviting High Desert viewers to step into the world of The Rawr Family, pick their favorite zombie commercial, and enter for a chance to win a 65-inch Smart TV.
The campaign brings together all 10 episodes of Valley Hi Toyota's Zombie Series, a Halloween-themed commercial story that has evolved over nearly a decade. Fans can now watch the series, select the episode they want to crown the fan favorite, and submit their vote through the campaign page. No purchase is necessary to enter or win.
For a dealership in Victorville, California, Valley Hi Toyota has built an unusual creative tradition: producing polished, story-driven commercials that go well beyond the expected sales-message format. Its campaigns place dealership staff and familiar characters in imaginative situations, often with a full production treatment—and, in the Zombie Series, hours in the makeup chair to transform the cast into the undead Rawr Family.
At the center of the campaign is The Rawr Family: Erik, Andrea, and Lorelei Rawr. Their story begins with a Toyota-shopping visit to Valley Hi Toyota and continues through service visits, family milestones, first-car moments, an escalating zombie outbreak, and the newest chapter—their wedding finale. Viewers can follow the story in order through the Rawr Family YouTube playlist before exploring the complete Valley Hi Toyota Zombie Series playlist.
"The Rawr Family has given us a fun, unexpected way to share Valley Hi Toyota's personality with the High Desert over the years. With the wedding finale, we wanted to celebrate the story fans have followed and invite them to tell us which chapter has become their favorite."
— Todd Stokes, General Manager, Valley Hi Toyota
The vote-and-enter experience is designed to let viewers participate immediately. Visitors can select one of the 10 Zombie Series commercials, provide their name, phone number, and email address, and submit their entry. The campaign also invites fans to follow Valley Hi Toyota on social media for an optional bonus entry, where offered and permitted.
"We never treated these spots as one-off commercials. The goal was to build a world with recurring characters, continuing jokes, and a little more story every year. The wedding lets us bring the Rawrs' family journey to a big, strange, and very Halloween-worthy moment."
— Brian Ortega, Creative Director
The series ballot includes The Rawr Family Arrives, In for Service, The Trade In, Employee of the Month, The Office,Return to Normal?, Daughter Gets Her License, Zombie Apocalypse, Night of the Living Deals, and the new Episode X, The Wedding.
The Zombie Series is part of a broader Valley Hi Toyota video catalog built around big, recognizable ideas. Other campaigns have sent a dealership story to the moon, playfully taken on lawyer-commercial conventions and prescription-drug advertising, and turned timely topics into comedy—including an asteroid-on-a-collision-course scenario and election-ad spoofs. The common thread is a local dealership willing to make the work feel like entertainment first, then invite the audience into the story.
"A continuing campaign gives viewers a reason to come back because they recognize the characters and want to see where the story goes next. This finale turns that familiarity into an invitation for the audience to participate, choose a favorite, and celebrate the series with Valley Hi Toyota."
— Cody Theilman, Producer, Spectrum Reach
Entries for the Valley Hi Toyota Rawr Family SmartTV Giveaway close at 11:59:59 p.m. Pacific Time on October 31, 2026. One potential winner will be selected at random from eligible entries. The winner will be announced live on Valley Hi Toyota's Facebook and YouTube channels on November 2, 2026—Day of the Dead. Odds of winning depend on the number of eligible entries received. Employees and their immediate family or household members are not eligible.
To watch the series, vote, and enter, visit valleyhitoyota.com/zombies.
Follow Valley Hi Toyota and watch for the live winner announcement: Facebook | YouTube
Campaign Links
- Vote and enter: Valley Hi Toyota Zombie Series campaign
- Watch all 10 commercials: Valley Hi Toyota Zombie Series playlist
- Watch the Rawr Family story in order: The Rawr Family playlist
- Watch the finale: Episode X — The Wedding
About Valley Hi Toyota
Valley Hi Toyota serves drivers in Victorville and throughout California's High Desert. The dealership combines Toyota sales and service with a distinctive slate of locally produced, entertainment-forward creative campaigns, including the ongoing Valley Hi Toyota Zombie Series. Learn more at valleyhitoyota.com.
About Spectrum Reach
Spectrum Reach helps businesses connect with audiences through advertising and media solutions.
Media Contact
Brian Ortega, Valley Hi Toyota, 1 17602416484 6514, [email protected], valleyhitoyota.com
SOURCE Valley Hi Toyota
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