A New Kind of Content and Media Strategy for the Always On World We Live In

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Always On is a new approach to delivering the strategy and content for brands that need to reach people—often and with impact—wherever, and whenever, they are.

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In today’s need to know it, see it, experience it now society, there's an ever-increasing race to keep brands in front of consumers whenever, wherever they may be -- demanding a never-ending content and media strategy to build and maintain a 360˚ marketing program.

With that in mind, Always On has created a multi-pronged approach to helping companies produce relevant content and deliver effective media reach across the spectrum, without breaking the bank.

The Always On Double Take

"Our exclusive, market-tested buying strategy doubles a marketer’s effective media exposure—combining digital strength with the power of traditional platforms," stated Rick Thrasher, Always On Strategy Manager. "That's twice the effective exposure, all without increasing a client's spend."

The approach was first developed around traditional media, but with the rise of paid digital and OTT, Always On applies similar strategies and partnerships to drive more exposure for the dollar.

Next, Always On's proprietary Shoot & Repurpose™ strategy leverages 25 years of proven creative and production experience to more efficiently concept, plan and build a client's online or on-air project—delivering two spots, videos or campaigns for the cost of one.

The Right Audience All the Time

"In the end, it’s about sharing the brand message to the right audience at the right time, with sufficient frequency" said Bill Laske, Always On Media Director, "whether that’s on linear TV, terrestrial radio, streaming audio, OTT/CTV, OOH, social or search."

While digital has had the highest growth over the past decade, it’s becoming increasingly competitive. The shifting algorithms of search, prevalent fraud and privacy concerns has made the Internet a confusing pay-for-play medium that the Always On team will help clients navigate.

Ironically, “traditional” media remains quite effective for retail brands, restaurants, CPG, insurance and automotive. In fact, TV is so effective that the top digital brands have significantly increased their ad budgets over the past several years. So why do Facebook, Amazon, Apple and Google keep upping their television budgets? Because it works.

Exposure + Creative = Results

"The end game is and always has been effective reach," Thrasher stated. "Reaching the target audience enough times with the brand message to get the desired results or action, whether that’s making a purchase or going out for a meal. The Always On approach drives such actions and helps brands with significant, ongoing growth."

Always On is a creative content and media company located in Orange County, CA. Reach them at teamalwayson.com.

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