The biggest advertising agencies of record and luxury brands have taken notice of our business model and are shape shifting their services and experience design talent to identify and mimic what firms like ours have been crafting for several years.
NEW YORK (PRWEB) August 17, 2020
A Non-Agency, a consumer experience marketing consultancy based in New York City, has announced that it has been named to the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies, and has been ranked #413 for 2020. Companies that made the list, on average, grew six-fold since 2016 during a stretch when the economy grew just 15 percent. A Non-Agency’s revenue grew by 1,111% from 2016 through 2019.
A Non-Agency Founder and President Michelle Collins said, “We could not be more honored to have been named to the Inc. 5000. But this year, as a woman- and minority-owned business, this recognition takes on special meaning for us in the current environment.” A Tokyo native and New Yorker for the last 18 years, Collins is a recognized expert in digital content, consumer marketing, digital platforms, and experiential activations.
Collins says that A Non-Agency is at the forefront of what brands and big agencies define as the “new creative” for what consumer experience marketing looks like. Collins has sometimes been responsible for launching and delivering the first project in consumer experience marketing for big agencies.
“The biggest advertising agencies of record and luxury brands have taken notice of our business model and are shape shifting their services and experience design talent to identify and mimic what firms like ours have been crafting for several years,” she added.
When establishing her creative consultancy, Collins took her cue from the forward-thinking financial services and technology consulting industries where transparency, accountability, and a level of expectation have shaped how teams are managed and resources, tapped. "Our value paradigm is different. We believe in sharing. Talent are treated as experts with a contributing role from the very start versus after the fact. We remove the politics and care deeply about creating work we are proud of. Most importantly, I believe that you have to earn the trust of clients and likewise work hard to deliver value for the budgets they entrust to us. I look for exceptional people who are quality human beings with whom our team and the clients will feel confidence and supported by,” Collins explained.
“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.”
Inc 5000 Methodology
The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.
About Inc. Media
The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit http://www.inc.com. For more information on the Inc. 5000 Conference, visit http://conference.inc.com/.
About A Non-Agency
A Non-Agency maintains a small, highly-specialized and meticulously-selected team of Directors of Creative, Strategy, Experience Design, Fabrication and Technology, to develop the strategy, ideation and ultimately produce the next evolution of installations that are changing the way consumers experience and buy brands. Such agencies of record as Wasserman, Publicis, M&C Saatchi and Digitas, as well as luxury and other global brands including Richemont N. America, Delta Airlines, Lancome, Van Cleef & Arpels, Google Play, and Kate Spade, to name a few, have tapped Michelle Collins and A Non-Agency, to develop and deploy their first experiential marketing strategies and installations. Based in New York City, A Non-Agency was founded in 2016. Visit http://www.anonagency.com.