A Non-Agency Releases ‘Color of Tomorrow’

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New Animated Short Film Promotes Unity in the Face of Discrimination, Unrest

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Our hope is that ‘Color of Tomorrow’ becomes a tool and a reminder that art, creativity, and music can help a diverse group of people that feel, react, and think differently ultimately appreciate the shared experiences from these last few months.

A Non-Agency, a consumer experience marketing consultancy based in New York City, has released “Color of Tomorrow,” an animated short film about unity in the face of racial and LGBTQ discrimination and civil unrest during COVID-19 pandemic. The four-minute animated short was created by Michelle M. Collins, an Asian American entrepreneur and founder of A Non-Agency (who wrote the film’s storyline, directed and produced it), and Sam Kirk, a bi-racial, queer artist who grew up on the South Side of Chicago (who illustrated the film). Both creators have experienced discrimination firsthand and attribute their respective successes to their diverse upbringing, resilient character, and belief in unity.

“Civil unrest, violence, and discrimination have been front and center during the pandemic. This story is intended to remind people of the universal moments we all shared during this period, while highlighting the acts of humanity and pivotal issues of discrimination and division,” Collins explained. “Aside from the physical forms of protest, we hope that this will spark the start of an education and reprogramming of all generations. Discrimination is learned at home and in schools and through influences such as digital communication. Our hope is that ‘Color of Tomorrow’ becomes a tool and a reminder that art, creativity, and music can help a diverse group of people that feel, react, and think differently ultimately appreciate the shared experiences from these last few months.”

About ‘Color of Tomorrow’

For Casey, a brown neighborhood teenager in Chicago and the subject of the short film, it’s the day COVID-19 triggered a permanent psychological transformation beyond his strata of society. Casey’s journey takes place over a single day, but each moment and interaction are an emotional roller coaster, challenging Casey to manage anxiety, confusion, hope, and anger.

What’s happening to my neighborhood? Why is everyone so sick? Why do I feel guilty when I am smiling? Why are people acting so afraid, selfish and uncaring? When will my local store reopen? Why are Asians being threatened? Why can’t my friends and family get help?

"This animation brings stunning beauty to our devastating, poignant times. It strikes a remarkable balance between hope, which is abundant in the film, and despair from a rising death count with no end in sight. The film brilliantly sees beyond what's immediately in front of us and into a time when paths will cross, eyes will meet, and embraces will be filled with new meaning," offered Floyd Rumohr, CEO of Brooklyn Community Pride Center.

“Sam and I were intent on demonstrating our solidarity as human beings from different cultures and experiences through art. We want to push viewers to experience a wide range of visual and musical cadences as a reminder that the myriad psychological and emotional responses that change quickly in the current environment due to the pandemic are universal to all of us, but the acts of discrimination are individual deeds,” Collins added.

“We think there is a need to re-educate and accept that sensitivity is not an HR program, but a human attribute,” she said.

"Color of Tomorrow" recently earned a Silver 2020 Davey Award in the Film/Video - Social Issues Category. The short film is available at vimeo.com/461834830, Password: filmofunity

About A Non-Agency
Ranked #413 on the Inc. 5000 for 2020, A Non-Agency maintains a small, highly-specialized and meticulously-selected team of Directors of Creative, Strategy, Experience Design, Fabrication and Technology, to develop the strategy, ideation and ultimately produce the next evolution of installations that are changing the way consumers experience and buy brands. Such agencies of record as Wasserman, Publicis, M&C Saatchi and Digitas, as well as luxury and other global brands, including Richemont N. America, Delta Airlines, Lancome, Van Cleef & Arpels, Google Play, and Kate Spade, to name a few, have tapped Michelle Collins and A Non-Agency, to develop and deploy their first experiential marketing strategies and installations. Based in New York City, A Non-Agency was founded in 2016. Visit http://www.anonagency.com.

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