A Ten Year Old Tennessee Girl Has Launched a National Mattress Brand

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Ten year old Ella Childers has partnered with her dad to co-found Not Flat, Inc., a new national online mattress and pillow brand now launching on Kickstarter.

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Ella and Scot Childers, Not Flat's co-founders

Once you see a curved mattress or pillow, it's so obvious how much better it is!

Today, Not Flat, Inc., a Tennessee based company, announces that it is launching its new Not Flat mattress and pillow on Kickstarter. The company co-founders are a Millersville father-daughter team, Scot and Ella Childers. Both the mattress and pillow use patent pending internally curved construction to shape the comfort of the products to the curves of the human body.

"This all started with the question, 'Why are mattresses flat?," says Not Flat co-founder, Scot Childers. "We just couldn't understand why every mattress in the world was made of stacks of flat layers inside, when people aren't flat. We are curved. So, we engineered a radical new way to make mattresses and pillows using internally curved construction."

Childers' 10-year old daughter, Ella, has had an active hand in creating the new company, and is the other co-founder. Ella says, "People aren't flat. Mattresses shouldn't be flat either. So, my dad and I are launching the world's first curved mattress." Ella helps with the company's decisions and messaging, and works as the company's spokesperson.

The Not Flat mattress and pillow are now available on the Kickstarter crowdfunding site, with first orders shipping in August. The campaign can be found at https://www.kickstarter.com/projects/notflat/the-not-flat-mattress-and-pillow?ref=project_build# .

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Scot Childers
Not Flat, Inc.
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