“A Word to the Eyes,” A Visual-Learning Book Designed to Help Children and Adults with Vocabulary, Launches on Kickstarter

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Using a revolutionary design-think approach, this new book constructs words as calligrams so that the word’s design elegantly depicts its definition in a memorable and entertaining way to markedly improve retention without relying on memorization.

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'A Word to the Eyes' is a book that really offers a revolutionary approach to learning vocabulary, and one that our research shows leads to better word retention without relying on memorizing lists, which we all know is boring and ineffective.

“A Word to the Eyes,” a book that uses a design-think approach to help children and adults learn vocabulary in a fun, visual way to improve learning without traditional memorization, has launched on Kickstarter.

“This book really offers a revolutionary approach to learning vocabulary, and one that our research shows leads to better word retention without relying on memorizing lists, which we all know is boring and ineffective,” said author and creator Sudio Sudarsan. “In ‘A Word to the Eyes,’ we instead use calligrams, using the design and layout of the word’s letters to create a visual image related to the word itself. If a picture is worth a thousand words, a calligram could be worth a million.”

In developing the book, more than 1,200 students were surveyed in three English-speaking regions of the world—where plain words and word images were given to the students to determine learning and retention. This research concluded that visual learning was three-times more effective compared to mere memorization.

“The results were phenomenal, but it makes total sense,” Sudio said. “Today, our world is dominated by eye-popping visuals. A quick look at social media platforms show that millennials find the cleverest meme or visual to convey their thoughts; not the cleverest of words. It’s no wonder vocabulary development is a dying art.”

Sudio informs about the voluminous and compelling research through several causal studies that tightly correlate vocabulary repertoire with learning capacity, innovative thinking, vocational success, consensus-building, negotiating, and leadership.

Since vocabulary development is not a course in Kindergarten through 12th grade schools, progressive-minded parents who value their children’s education can use the book to help enrich their child’s vocabulary in a fun way. Also, since most standardized tests assess analytical ability and critical thinking skills through the use of vocabulary in verbal sections, many children may want to use “A Word to the Eyes” in preparation for taking the PSAT/NMSQT (National Merit Scholarship Qualifying Test) during the freshman and sophomore years of high school.

In addition to its primary use as a vocabulary-learning tool, Sudio adds that the book also offers a very useful aid for dyslexic children who face challenges in learning words.

Sudio, who works as a brand strategist to help business owners drive product demand through the effective use of brand, design, digital, and innovation assets and also teaches second-year MBA students advanced courses in branding, designing and marketing, took time off from work to work with some of New York's leading graphic designers to focus on making “A Word to the Eyes” a reality.

“The bottom line is that we need better vocabulary books for this generation, and ‘A Word to the Eyes’ offers that better option for all students,” he said. “The most important persuasion tool in the entire arsenal of human thought is a well-appointed vocabulary, and this book is designed to help students attain that knowledge in a more fun and more effective way.”

To order the book during crowdfunding, visit the “A Word to the Eyes” Campaign Page on Kickstarter.

Supporters who purchase the book within the first three days of crowdfunding can qualify for early-bird rewards by signing in to the book website and providing this news outlet as a reference.

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