Abby Trexler Named Newest Partner to Hot Paper Lantern

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Abby Trexler has been promoted to Partner at Hot Paper Lantern.

Hot Paper Lantern, an agency that helps aspiring brands create greater relevance, is pleased to announce that Abby Trexler has been promoted to Partner. Abby joins five other partners: Ed Moed (CEO), Ted Birkhahn (President), Sara Whitman (Chief People Officer), Mike Friedin (Chief Strategy Officer) and Debbie Salerno (Chief Financial Officer).

Abby leads client services at Hot Paper Lantern and is responsible for developing a best-in-class client service function that meets the needs and expectations of our clients. In this role, she also works closely with the agency’s largest B2B and financial services clients across a range of integrated services, overseeing account teams and providing strategic counsel.

“We are delighted to recognize Abby as a partner. It’s really well deserved and is the highest accolade given within our firm,” said Edward Moed, CEO of Hot Paper Lantern. “Since HPL’s inception in 2018, Abby has been instrumental in creating structure, quality and a new level of client service across the firm. When she’s not ensuring our clients receive the absolute best possible service, she’s mentoring her teams and acting as a stellar role model for everyone at our company. We’re fortunate to have someone like Abby as a leader here.”

Abby has over 15 years of experience in communications and marketing, with a strong focus on professional and financial services. Throughout her career, she has supported an array of companies, including EY, Genpact, Pershing, Fiserv, The Hartford, Starbucks, Abbott, and more.

For more information about Hot Paper Lantern, visit

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Courtney Moed
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