Ultra-Creamy, Lightweight Blush Balm to Embrace Your Inner Freak First Color Product for Face - Available in 10 Scintillating Shades
LOS ANGELES, Aug. 10, 2022 /PRNewswire-PRWeb/ -- about-face, the multi-dimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, announces the release of Cheek Freak – an ultra-creamy, lightweight blush balm that delivers an enviable rush of color to the skin, inspired by that "flushed-after" kind of glow.
The cushiony, comfortable formula melts onto skin for an unmistakable, radiant sheen, resulting in a lit-from-within, long-lasting flush. Infused with superstar hydrators – Hyaluronic Acid + Meadowfoam Seeds – these ingredients help to smooth skin by locking in moisture with non-sticky nourishment.
The watercolor, matte pigment delivers a soft-focus effect that can effortlessly flex from subtle to intense. Application is insanely easy with the formula's buildable nature, allowing the user to play with the color potency. Available in 10 scintillating shades, the color range is designed with all skin tones in mind, ranging from peachy nudes to deep reds and berries.
Aligning with the brand's ethos of encouraging self-expression and true freedom to be one's authentic self, Cheek Freak's campaign is all about embracing your inner freak, dropping limitations, and giving yourself permission to play, experiment, and explore even beyond makeup.
"about-face has always been about exploration and playfulness. Cheek Freak is a romantic, dreamy blush with a velvety touch and a gorgeous sheen. Our creamy, buttery formula brings flirty fantasy to mind," Halsey says. "Whether it's the afterglow of a first encounter, the red hot crimson of 'oh my gosh did they just text me that?!', or the fuchsia flush of a midday frisk, the color delivers and takes you all the way in just one swipe. It's our most tempting product yet. Proving that both makeup and love don't have to be so serious. It's okay to have a little bit of fun and let your inner freak shine."
The brand also debuts a custom, limited-edition Mini Fluffy Bag with the collection drop, as a color-matched accessory to hold the cheeky compacts, or just wear on-the-go. Offered in pink, ultra-soft material, the shaggy bag retails at $24.
Cheek Freak is available in a variety of 10 vivid shades designed to flatter each and every unique cheek: Quickie (pinky coral), Raunchy (nude peach), Cowgirl (terracotta), Smash (rosy red and Halsey's fav), Big O (deep red), Laid (cool pink), Champagne Room (watermelon pink), Get Some (natural mauve), Shagged (bright berry), and Score (pinky lilac), retailing at $18/each. Cheek Freak and all about-face products are available on aboutface.com.
About about-face:
Makeup without rules. Made for the many versions of you, about-face is multidimensional makeup for everyone, everywhere created by Halsey and built on the truth that no one is just one thing and all humans are weird, complex and imperfectly beautiful beings. Everyone has their own messy, mad and personal method to becoming the greatest version of themselves, so we make products that are hardworking over hype, designed to celebrate the journey to become every version of us and all experimental versions along the way. Our pigment-saturated, long-wearing, buildable formulas empower self-expression and are 100% vegan and cleanly formulated.
About Halsey:
Halsey has amassed more than 31 billion combined global streams to date, including more than 12.5 billion U.S. streams, and sold nearly 17 million adjusted album units worldwide. Her latest album, If I Can't Have Love, I Want Power, was released in August of 2021, was produced by Trent Reznor, and is now nominated for a Grammy. It follows the release of Manic, which debuted at No. 1 on Billboard's Top Current Albums chart. It was the first album of 2020 to be certified Platinum in the U.S. and attained Platinum certification in numerous other countries.
Halsey continues to push creative boundaries, exerting an influence and impact beyond music. Her first book, I Would Leave Me If I Could: A Collection of Poetry, debuted on The New York Times Best Sellers list in November, 2020. Named as one of TIME's 100 Most Influential People of 2020, they have won over 20 awards, including an AMA, MTV VMA, GLAAD Award, the Songwriters Hall of Fame's Hal David Starlight Award and a CMT Music Award. Halsey recently introduced about-face, a multi-dimensional makeup line made for everyone. Halsey continues to speak up for important causes such as disenfranchised youth, women's rights, mental health and the LGBTQ community.
For more information: Website http://www.aboutface.com IG: @aboutfacebeauty Twitter: aboutfacebeauty
Media Contact
Jill Eisenstadt-Chayet, bluPRint, 1 3106502900, [email protected]
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SOURCE about-face
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