With six ready-to-smudge shade pairings Smokesticks elevates smokey eyes to flawlessly-achievable perfectly gradient looks
LOS ANGELES, Oct. 24, 2023 /PRNewswire-PRWeb/ -- about-face – the multi-dimensional color cosmetics brand founded by Halsey – introduces its latest drop, Smokesticks. With this launch, the brand elevates smokey eyes from a tough-to-execute to flawlessly-achievable. With six ready-to-smudge shade pairings, there are unlimited ways to achieve perfectly gradient eyes. Shades range from deep neutrals to vivid tones creating a multi-dimensional look.
Smokesticks ($17) is two formulas in one stick, creating your perfect eye-gradient. On one end is our creamy-textured crayon for a soft smudge and untraceably blended gradient. Flip it to apply the powder pigment-dipped sponge or draw along the lash line to smudge with ease. Pick your side. We extended the playtime from our award-winning Shadowstick,to ensure you have time to play before it gets fully smoked.
Welcoming these new shade pairings to our eye collection: Smoking Gun (Smoky Taupe + Blackest Black), Close But No Cigar (Light Brown + Rich Brown), Stoke The Flames (Brick Clay + Terracotta), Purple Haze (Vibrant Violet + Deep Plum), Dawn To Dusk (Denim Blue + Cobalt Blue) and Hotbox (Light Emerald + Hunter Green).
"Sometimes it takes a powerful look to give me the confidence I need to get through my busiest days, and the motivation I need to get through my laziest! A smokey eye is the most attention commanding look there is. The challenge was making it seamless and quick for those who have no time, admittedly, like me." said Halsey, Founder and Chief Creative Officer. "And so Smokesticks were born. It's a dual-ended shadow + crayon, that combines the creamy stick color you love with our first powder formula to buff it out. We've crafted 6 versatile pairings to feature in the collection, so you can twist and play however you please."
The Smokesticks collection is available online at aboutface.com and soon after at Ulta.com.
About about-face:
Makeup without rules. Made for the many versions of you, about-face is multidimensional makeup for everyone, everywhere created by Halsey and built on the truth that no one is just one thing and all humans are weird, complex and imperfectly beautiful beings. Everyone has their own messy, mad and personal method to becoming the greatest version of themselves, so we make products that are hardworking over hype, designed to celebrate the journey to become every version of us and all experimental versions along the way. Our pigment-saturated, long-wearing, buildablke formulas empower self-expression and are 100% vegan and cleanly-formulated.
Media Contact
Jill Eisenstadt Chayet, about-face, 1 3106502900, [email protected], www.aboutface.com
SOURCE about-face
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