"We couldn't be happier to partner with ATL and ETL on this new and exciting resource. Our vision for LTP: to magnify legal tech to a wide audience, will be accomplished through ATL's broad market reach." - Cathy Kenton, Co-CEO of Legal Tech Media Group.
NEW YORK, N.Y. and DEL MAR, Calif. (PRWEB) November 24, 2020
Above the Law (ATL), Evolve the Law (ETL), and Legal Tech Media Group (LTMG) announced today they have partnered to launch ATL's NON-EVENT, a new virtual resource for lawyers and law firms of all sizes to access the latest in legal tech information.
The legal profession has been experiencing rapid technological change, even before COVID-19, and that pace has accelerated exponentially during the pandemic. To help the legal community understand these changes and demonstrate how they impact lawyers, the partners have launched the ATL NON-EVENT: the first stop for news, opinions, reviews, how-tos, and the adoption of all things legal technology.
The Non-Event will be geared specifically for lawyers — the key decision-makers in a law firm's buying decisions — instead of the niche technology professionals who are often served by technology events. Because of this approach, the Non-Event will allow lawyers to directly learn how technology can boost their career and optimize their practice — and, eventually, help lawyers research how to purchase and implement a variety of technology products.
The Non-Event will maintain a focus on entertaining as well as informing, leveraging short, punchy content in the signature voice of the No. 1 news destination for U.S. lawyers, while drawing on Above the Law's extensive social media, analytics, and SEO resources to ensure it reaches the broadest possible audience.
"We are excited to announce that we have brought together Legal Tech Media Group, Evolve the Law, and Above the Law as partners for the NON-EVENT to focus on these seismic changes in legal tech," said John Lerner, CEO of Breaking Media. "Integrated into Above the Law, the NON-EVENT allows lawyers to hear real examples of where the rubber hits the road in legal innovation."
LTMG, through its Legal Tech Publishing (LTP) division, creates expertly curated buyers guides in legal technology and are considered the experts in this space. LTP's guides are the go-to resource for purchase decision-makers in legal tech. This partnership will allow the books to be integrated into ETL's legal tech community and be available to the 1.5 million ATL readers as they navigate the legal tech space.
"We couldn't be happier to partner with ATL and ETL on this new and exciting resource. Our vision for LTP: to magnify legal tech to a wide audience, will be accomplished through ATL's broad market reach," said Cathy Kenton, Co-CEO of Legal Tech Media Group. "LTP is dedicated to amplifying the voices of the Legal Tech community and to helping legal professionals better navigate the complex and evolving world of products and services available to lawyers."
About ATL, ETL and Breaking Media
Above the Law (ATL) is the largest platform for lawyers in the world, with monthly website, email, social, and podcast reach of 2 million lawyers, legal professionals, and students per month. Evolve the Law was acquired in March 2018 as the legal tech and innovation platform under the Above the Law umbrella. ATL's publisher Breaking Media runs a network of next-generation business-to-business media brands targeting influential professionals and offers full-service marketing solutions to reach its audience through PR, advertising, content marketing, research, and lead generation.
About LTMG
Legal Tech Media Group (LTMG) delivers tactical and strategic marketing, business development, and sales services to companies selling products and services to lawyers. Its mission is to provide legal tech companies with the resources to grow their businesses, create the assets they need, the tools to successfully deliver and measure results, and the ability to communicate with a captive audience of legal professionals.