Newly Appointed CEO Kevin Koby brings scientific expertise to drive Abstrax's next chapter of innovation.
IRVINE, Calif., Nov. 27, 2024 /PRNewswire-PRWeb/ -- Abstrax, a leader in cannabis research and terpene innovation, announces a strategic leadership transition as the company enters its next phase of expansion. Amid a 30% year-over-year growth trajectory, Abstrax is aligning its leadership to continue driving success in botanically derived flavors and fragrances.
Co-Founder Max Koby has transitioned out of the business to pursue new opportunities, passing the CEO title to his brother and Co-Founder, Kevin Koby, marking a new chapter for the company. Formerly serving as Chief Scientific Officer, Kevin Koby will now lead as CEO, guiding Abstrax's continued focus as a science and technology company, continuing to innovate in world class sensory technology, botanical research, and cutting-edge flavor and fragrance solutions.
"When my brother Kevin, our longtime business partner Jack, and I founded Abstrax in 2018, we were driven by the excitement of endless possibilities. At the time, we couldn't have imagined how far we'd come with Abstrax Tech, Abstrax Hops, and Abstrax Labs," said Max Koby, Co-founder of Abstrax. "With all this growth, the Board and I agreed that it was the right time for Kevin to step into the role of CEO, allowing me to explore new ventures outside of Abstrax. I'm excited for what's ahead and have no doubt that Abstrax will continue to lead the terpene industry and push the boundaries of flavor and innovation."
As part of this leadership evolution, Jack Peat, Co-Founder and former Chief Operating Officer, will transition into the role of President. Jack's operational proficiency and strategic vision have been instrumental to the company's success, and he will play a key role in shaping Abstrax's continued expansion into new markets and cutting-edge solutions.
"Kevin's deep expertise in science and innovation makes him the perfect fit to lead Abstrax into its next phase of growth," said Jack Peat, President of Abstrax. "We are confident that this transition will further solidify Abstrax's leadership in the terpene industry and expand our efforts in flavor and fragrance advancements."
Abstrax's continued success is a testament to its unwavering commitment to advancing cannabis science and developing groundbreaking solutions. With these changes in leadership, the company is well-positioned to continue its mission to pioneer sensorial products and experiences that will shape the future of botanically derived flavors and fragrances.
For more information, visit www.abstraxtech.com.
About Abstrax: Where Innovation and Science Meets Flavor Mastery
As the pioneering leader in the world of botanical flavor technology, Abstrax excels in crafting innovative terpene-driven, functional flavor solutions. Serving the cannabis, hops, flavor and fragrance industries, Abstrax is the trusted product development partner that forward-thinking CPG brands turn to when looking for a competitive edge. Founded in California by a team of award-winning PhD scientists, flavor chemists, and visionary product developers, Abstrax harnesses its three divisions to craft transformative CPG applications via innovative technology and more sustainable, all natural, and cost effective ingredients. Abstrax Tech produces groundbreaking peer reviewed research publications, discovers new flavor compounds, and produces terpene blends and flavors for tobacco, cannabis, and food applications – including botanically derived cannabis flavor experiences, live all-natural hemp derived terpenes, and mood-enhancing terpene-flavor systems. Abstrax Hops provides the most advanced research, products, and services that push the limits of brewing innovation. Its wide range of solutions encapsulates the authentic varietal specific Hop Flavors, Dank Flavors, and next generation of advanced hop products including natural hop aroma extracts. Abstrax offers the utmost in safety, quality and regulatory adherence, ensuring seamless integration into product lines. Delve deeper with Abstrax at AbstraxTech.com and AbstraxHops.com
Media Contact
Abstrax PR, Abstrax, 1 2139258177, [email protected], www.abstraxtech.com
SOURCE Abstrax
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