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ACB Announces Strategic Partnership with Serta Simmons Bedding


News provided by

The Advertising Checking Bureau, Inc.

Nov 19, 2024, 10:00 ET

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The Advertising Checking Bureau, Inc.
The Advertising Checking Bureau, Inc.

The Advertising Checking Bureau, Inc. is pleased to announce a strategic partnership with Serta Simmons Bedding.

NEW YORK, Nov. 19, 2024 /PRNewswire-PRWeb/ -- The Advertising Checking Bureau, Inc. (ACB), a leading solutions provider of consumer rebate and sales incentives services, is pleased to announce a strategic partnership with Serta Simmons Bedding (SSB), one of the world's leading sleep companies.

The partnership between the two organizations is designed to revolutionize and optimize the Serta Simmons Bedding existing Spiff Program, which rewards SSB Retail Sales Associates (RSAs) for selling eligible products to consumers at retail store locations. The new SSB Rewards Program, which officially launched in late June, has already experienced tremendous growth, both in terms of participant adoption and satisfaction.

"We look forward to ACB's continued guidance and expertise as we look for new ways to transform and elevate our program," said Chris Geruso, Vice President, Sales Activation & Pricing Analytics at Serta Simmons Bedding.

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"Serta Simmons is pleased to partner with ACB on our SSB Rewards Program," said Chris Geruso, Vice President, Sales Activation & Pricing Analytics at Serta Simmons Bedding. "ACB has managed a smooth transition of our program from our previous supplier, ensuring satisfaction for our RSA participants. We look forward to ACB's continued guidance and expertise as we look for new ways to transform and elevate our program."

"We are honored that Serta Simmons has entrusted ACB to manage the SSB Rewards Program on their behalf," said Charlie Farah, Vice President of Business Development at ACB. "As our partnership continues, our top priority will focus on their success and the ongoing support of SSB's RSA program participants."

The ACB solution includes an online program resource that offers configurable processes, customized reporting, payment services, and dedicated customer support.

This partnership marks the beginning of a collaborative effort between SSB and ACB to find innovative new ways to reward and interact with RSAs, and build long-standing, meaningful relationships with all program participants. With the new program set in motion, all SSB RSAs are invited to participate and provide their feedback to ensure the best experience possible.

To learn more about the SSB Rewards Program, RSAs can register here: SSB Rewards

About Serta Simmons Bedding

Serta Simmons Bedding, LLC (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit sertasimmons.com.

About ACB

ACB is a U.S. based service provider specializing in rebates and sales incentives, catering to the channel marketing services requirements of brands, manufacturers, service providers, and their advertising agencies. For more information on ACB services on Rebates, Sales Incentive Programs, Co-op Advertising and Compliance Program Administration, please visit acbcoop.com or contact us at [email protected].

ACB is headquartered in New York City with client service offices in Memphis, TN and Tempe, AZ. For additional information, Contact ACB.

Learn more at www.acbcoop.com

Media Contact

Veronica Portelli, The Advertising Checking Bureau, Inc., 1 7328561354, [email protected]

SOURCE The Advertising Checking Bureau, Inc.

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