CALGARY, Alberta, Feb. 18, 2019 /PRNewswire-PRWeb/ -- Accrue Performance Marketing is excited to announce the first 9 ebooks in a series of 16.
What Is The Purpose?
The goal is to help small business owners understand what marketing is, and how to invest wisely. Small business owners often mistake marketing for advertising, websites or social media. This mistake results in an ineffective pattern called Random Acts of Marketing.
Random Acts of Marketing is where people engage in marketing activities as if they were to-do list items. Made a website, check. Made a video, check. There is no rationale, or clarity behind why people make these investments. These reactionary marketing practices are often disastrous for business owners.
The ebooks are meant to help small business owners make the shift, from Random Acts of Marketing to investing in earnings growth.
How Does It Help?
Each ebook asks tough questions that challenge people to think differently about marketing. A key goal is encouraging the shift from a task orientation to a systems and an outcomes-focused approach. When this shift occurs, people move away from random acts and their results improve.
The ebooks are not technical how-to manuals; they are provocative how-to-think manuals. If people to change their thinking, it will change their actions and improve their results.
Why ebooks?
The shorter 9 to 24-page length of the ebooks makes the information accessible for busy people. Business owners can access the ebook series here.
About Accrue Performance Marketing Inc.
Accrue is a full-service marketing coaching and consulting company, with a small business focus. Accrue is based in Calgary, AB Canada, but they work with people from all over North America. They help people make the shift from Random Acts of Marketing to investing in earnings growth as their coach and partner in business development.
SOURCE Accrue Marketing
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