HOUSTON, Jan. 13, 2021 /PRNewswire-PRWeb/ -- AcctTwo announced today the promotion of two employees to newly formed C-Level roles designed to align internal personnel and functions with the mission of the organization, to be a digital finance consultant and partner to their clients and help them digitally transform finance and accounting to rebound from the pandemic quickly and sustainably.
"The pandemic forced companies to take on digital finance initiatives to maintain business continuity. We've advised our clients to plan proactively and to seek ways to adapt so they're better prepared and more equipped to rebound from economic disruptions quickly and in a better position to deliver on their most important growth initiatives," said AcctTwo Founder and CEO Marcus Wagner.
"In our own proactive planning journey, we realized there was a need for focused attention on two key areas: service delivery and strategy," Wagner added. "To support what we will need in the future, we have created two new C-Level positions and promoted two very talented people to these new roles: Debra Ellis and Robert Ruoti."
Debra Ellis has been promoted to Chief Delivery Officer, consolidating all customer-facing delivery under a single chief executive so that AcctTwo can continue to deliver world class Net Promoter scores and customer satisfaction with a more unified customer experience. Ellis has been with AcctTwo for two years as the Vice President of Professional Services and has been responsible for client implementations of integrated cloud financial solutions. In her expanded role, she will have the additional responsibility of delivering AcctTwo's outsourced accounting services.
"My goal is to delight our customers and to exceed their expectations," said Ellis. "We see a lot of opportunity to help companies automate tedious processes, get more insights from their data, and empower them with solutions that solve their most critical finance and accounting problems. I'm looking forward to creating new avenues for our clients to be more strategic partners to their business."
"We are excited for Debra to apply her wisdom and experience leading great implementations to our outsourced accounting department and in her expanded role as Chief Delivery Officer. She has a wealth of knowledge in aligning processes to ensure great customer experiences, which will bring even more value to our community," said Wagner.
Robert Ruoti has been promoted to Chief Strategy Officer. Ruoti joined AcctTwo in 2019 as Chief Financial Officer with responsibility for AcctTwo's finances and accounting, as well as service delivery for outsourced accounting services.
In his new role, Ruoti will be responsible for ensuring the products and services that AcctTwo offers their customers represent the right mix of solutions to provide the digital transformation technologies companies need to be successful. In addition, Ruoti will partner with AcctTwo Chief Technology Officer Brett Michalson to define the technical roadmap of AcctTwo-developed software products, such as SaaS Intelligence and Flexible Project Billing.
"We look optimistically to the future and plan to advance our strategy to help our customers solve their most important accounting and finance challenges with technology, going so far as building what they need if it doesn't exist," said Ruoti.
"As a sitting CFO and having been a CFO for several other companies, Rob is uniquely positioned to understand the needs of our customers," said Wagner. "Our new strategy is all about focusing on the industry verticals where we have significant experience; curating, integrating, and optimizing the back-office technology stack for these industries; layering in our own solutions; and delivering them on either a Software-as-a-Service or Finance-as-a-Service basis. I'm very excited to have Rob leading this strategy into the future."
About AcctTwo
AcctTwo is focused on delivering the future of finance and accounting to its customers. AcctTwo has three main solutions – Cloud Accounting Software, Managed Accounting Services, and Software Development, powered by the only accounting software that is AICPA endorsed. Our dedicated team of over 100 people has helped nearly 1,000 organizations through their digital transformation with software implementations, accounting outsourcing, and consulting. AcctTwo is seven-time Sage Intacct Partner of the Year and was named four times to the Inc. 5000. AcctTwo has been recognized by our customers as a leader in overall satisfaction and popularity through their reviews on G2.
AcctTwo is headquartered in Houston, Texas. For more information about accounting software and solutions, please visit https://www.accttwo.com or call 713-744-8400.
Media Contact
Peter Wagner, AcctTwo, 713-744-8400, [email protected]
SOURCE AcctTwo
Share this article