Ada Enables Automated Customer Experiences at Scale, Build Once and Deploy Across WhatsApp and Facebook Channels

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Leverages Integration with Zendesk Sunshine Conversations for Smooth Transition from Ada to Agents

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Ada, the leader in Automated Customer Experience (ACX), today announced new Social Channels features that enable customers to design and deliver cost efficient automated experiences at scale, across social channels WhatsApp and Facebook, with support for Line, SMS, and Twitter to come early 2021 . Ada’s integration strategy brings the power of accessible AI to the broader market and organizations seeking a best-in-class, automation-first approach to customer service.

“In the digital world, more conversations with customers lead to better outcomes and higher customer satisfaction. With Ada’s Social Channels feature, teams can design a personalized and automated customer experience once, and then deploy that seamlessly across their most important channels, like WhatsApp or Facebook,” said Mike Murchison, co-founder and CEO at Ada. “The combination of our no-code platform and strategic integrations makes it possible for Ada customers to design and deploy cost-efficient digital experiences at scale.”

Transform CX in 90 Days

As a no code platform that does not require the involvement of the IT organization, Ada delivers immediate ROI to the customer service organization. Within 30 days of deploying Ada, customers are getting served basic answers quickly, and agents are beginning to be freed from the pressure of sustained, high-volume customer inquiries. Within 90 days up to 80% of all inquiries across mobile, social, and digital channels can be deflected by Ada’s chatbot. Customers are getting what they expect, fast and quick answers to most of their questions, and agents' job experience has been greatly improved as they are now free to focus on the most rewarding, high value customer support cases.

About Ada

Ada is the market leader in Automated Customer Experience (ACX). As the only chatbot platform purpose-built to support an automation-first customer experience strategy, Ada's AI-powered platform is designed to deliver the scale and impact that transforms customer support from a cost center to profit center. Headquartered in Toronto, Ada enables hundreds of customers around the world to meet the needs of today's customers with thoughtful personalized interactions proven to enhance long-term value and boost the bottom line. Learn more at

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Kevin Whalen
Guyer Group
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