AdClarity by BIScience has launched Ad Intelligence for Connected TV in the U.S., giving marketers real-time visibility into advertisers, audiences, campaigns, and outcomes across the top 40 national and local U.S. CTV apps. The new premium capability unifies CTV with display, video, social, and mobile reporting so brands and agencies can benchmark competitors, optimize cross-channel strategy, and stay ahead as CTV ad spend continues to grow.
NEW YORK, Dec. 15, 2025 /PRNewswire-PRWeb/ -- BIScience, the company behind AdClarity, the world's leading AI-powered Ad Intelligence platform, today announced Ad Intelligence for Connected TV (CTV) as a new supported media type for the U.S. market. AdClarity's CTV measurement is powered by a smart TV panel of 2 million devices in the U.S. and 7 million mobile and desktop streaming devices.
The new capability gives marketers real-time visibility into advertisers, audiences, campaigns, placements, and outcomes on leading streaming platforms. It brings OTT environments into AdClarity's unified cross-media view so brands and agencies can make faster, data-driven decisions and improve performance.
Ad Intelligence for CTV covers the top 40 national and local US CTV apps across smart TV, mobile, and desktop streaming devices, including Amazon Prime Video, Disney+, YouTube TV, and many more. It supports national and local CTV and AVOD advertising across all covered apps, enabling brands and agencies to monitor trends, benchmark competitors, and spot shifts in ad spend and emerging formats for faster optimization and a clearer picture of what works.
With unified reporting across media types such as display, video, social, and mobile, teams can compare performance and identify placement gaps to strengthen cross-channel strategy. They can analyze the messaging, copy, and strategy competitors use in CTV and OTT ads, understand what works, and see how to stand out.
Key features include real-time CTV ad intelligence, coverage across platforms and Designated Market Areas in the U.S., competitor benchmarking, campaign optimization guided by placement and frequency analysis, share of voice tracking, customizable reporting, and creative and audience insights.
Industry forecasts from Insider Intelligence (eMarketer) point to continued double digit growth in U.S. Connected TV ad spend. "As advertisers are shifting budgets to streaming, they need clarity to move quickly," said Dorit Kaplan, VP Product and Strategy at BIScience. "Ad Intelligence for CTV delivers a complete, actionable view so teams can align spend, boost performance, and stay ahead of the market."
Ad Intelligence for CTV is available now as an additional AdClarity premium media type. To learn more, visit the AdClarity website: https://adclarity.com
About BIScience
BIScience is a global leader in AI-powered digital and behavioral data intelligence, serving more than 2,000 brands, including hundreds of Fortune 500 companies, research firms, agencies, retailers, publishers, and investors worldwide. With a human panel of 30 million opt-in users, BIScience delivers precise, scalable insights that help organizations uncover opportunities, benchmark performance, and optimize strategy. The company operates across offices in New York, Tel Aviv, and Sydney. Its main products include AdClarity for digital ad intelligence, Consumer Behaviors for audience insights, and Purchase Data for transaction analysis. Discover more at biscience.com.
Media Contact
Jonathan Yalon, BIScience, 972 542069284, [email protected], www.biscience.com
SOURCE BIScience
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