aden + anais™ essentials Simplifies Swaddling With New easy swaddle™ collection

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Discover fuss-free sleep with snug & wrap swaddles. So easy… you can swaddle in seconds!

The easy swaddle™ snug is recommended for 0-3 months (5-12 lbs.) and is designed to provide arms in or arms out options for day or night swaddling needs. The cozy womb-like design also mimics baby’s natural arms-up sleep position – it’s so easy…baby can s

aden + anais™ essentials easy swaddle™ snug

Caring for a newborn is already filled with trying moments, but swaddling shouldn’t be one of them. The snug and wrap swaddles are so easy that anyone can swaddle like a pro.

Swaddling babies just got easier. Committed to developing baby must-haves that are designed with parents in mind, aden + anais™, the baby brand widely known for its iconic cotton muslin swaddles and lifestyle products, has simplified swaddling with the introduction of the easy swaddle™ collection. The premium, cotton-rich and cozy collection includes two easy-to-use and versatile styles, a snug swaddle and a wrap swaddle, both which help make parents’ lives easier and promote sound sleep for baby. Each offers convenient functionality for baby’s different sleep preferences, while helping everyone perfect the art of swaddling in seconds. Both easy swaddles feature a 2-way zipper bottom, arms in or out flexibility and a variety of stylish prints.

“Caring for a newborn is already filled with trying moments, but swaddling shouldn’t be one of them. The easy swaddle™ collection is specifically designed to help simplify swaddling to get little ones ready for naptime or bedtime, and to establish a routine for baby with minimal disruptions,” said Christina Campisi, director of integrated marketing for aden + anais™. “The snug and wrap swaddles are so easy, that anyone can swaddle, like a pro – from a first-time parent, who hasn’t slept in days, to a big brother or grandparent.”

A perfect complement to any parent’s swaddling assortment, including aden + anais™ traditional swaddle blankets, the easy swaddle™ collection creates a safe and cozy womb-like environment for little ones The easy swaddle™ collection also provides parents the option to select which style — snug or wrap — fits their baby’s sleep personality best on any given day or night.

The easy swaddle™ wrap, sold in two sizes, 0-3 months (7-14 lbs.) and 4-6 months (14-18 lbs.), supports fuss-free sleep, is easy to adjust and offers a roomy bottom to reduce the risk of improper hip development. Designed to recreate the cozy feeling of the womb, the wrap swaddle helps in preventing baby’s natural startle reflex. Its convenient two-way zipper bottom also allows baby to remain content and secure during diaper changes, giving parents extra peace of mind for midnight changes. Soft, noiseless hook-and-loop closures fasten quietly to minimize disturbances while the baby is sleeping and adjust as baby grows. The wrap swaddle comes in a 3-pack and is available in three stylish prints: dino-rama, a great choice for every dino-mite boy, fairytale flowers, perfect for any princess in the making, and toile, an animal and tribal gender-neutral print. Suggested retail price is $29.99.

The easy swaddle™ snug is recommended for 0-3 months (5-12 lbs.) and is designed to provide arms in or arms out options for day or night swaddling needs. The cozy womb-like design also mimics baby’s natural arms-up sleep position – it’s so easy…baby can self soothe with arms in or out. A two-way zipper glides from top to bottom, so the baby remains comfortably swaddled during diaper changes. The snug swaddle comes in a 2-pack and is available in three stylish print collections: twinkling stars in pink and blue, and savanna spots, a safari style gender-neutral print. Suggested retail price is $20.99.

Available at Amazon, Target, babylist, buybuyBABY and adenandanais.com, the aden + anais™ essentials easy swaddle™ collection is a must-have for any new or expecting parent’s swaddle assortment and baby registry. It’s easy to care for and machine washable. For more information about the new collection, visit adenandanais.com.

aden + anais™ essentials
The easy swaddle™ collection is part of the aden + anais™ essentials collection of baby must-haves, specially designed with parents in mind. Featuring playful prints and crafted with a durable weave, each product is made to endure every mess and milestone in style. With premium yarn, functional construction and a comfortable texture, these are not just practical essentials – they are parents’ forever go-to.    

About aden + anais™
Since 2006, the aden + anais™ brand has brought the Australian legacy of cotton muslin to the forefront of modern baby care. The award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™, sleeping bags, nursery bedding and more. The company, which has offices in the United States, the United Kingdom and Japan, has sold more than 25 million swaddles in 65 countries worldwide. For more information on the aden + anais™ brand and product collections, please visit http://www.adenandanais.com and follow us on Instagram @adenandanais.

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Lindsey Rose
aden + anais
+1 (612) 562-4477
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