Adfone Partners with Cricket Wireless to Roll Out Its Ad-Based Rewards App and Program Nationwide

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Adfone Inc. announces its partnership with Cricket Wireless to roll out its new ad-funded carrier rewards app & program nationwide.

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Cricket Wireless is at the forefront of mobile advertising and monetization. This deployment represents a sizeable opportunity for both advertisers reaching Cricket customers as well as telecom companies looking to build and generate revenue in revolutionary ways.

Adfone Inc., a mobile rewards developer, launches a new ad-funded carrier rewards app and program, named Ad it Up™, that allows Cricket Wireless customers to view targeted ads and offers on their smartphone and earn points redeemable for Cricket bill credits and digital gift cards. The app will be pre-loaded on millions of select Cricket Android phones. Customers will have the option to opt-in or out directly from their device.

With smartphones users worldwide spending over four hours a day on their devices, the Ad it Up™ program embraces a new format of advertising content that puts the power of rewards in customers’ hands. Upon registering for the optional program, customers select their unique interests and level of engagement through personal preferences and settings within the program.

“Cricket Wireless is at the forefront of mobile advertising and monetization,” says Brian Boroff, Founder and CEO of Adfone. “This deployment represents a sizeable opportunity for both advertisers reaching Cricket customers as well as telecom companies looking to build and generate revenue in revolutionary ways.”

Based on results from a preliminary Cricket Wireless trial, the intuitive ‘swipe right to like and left to dislike’ functionality made earning points easy and captivating. The trial also generated a 47% customer redemption rate – more than 3x the global industry average for rewards programs.

For more information about Adfone, visit http://www.adfone.com.

About Adfone
Adfone is a mobile rewards developer that generates revenue from advertisers and shares it with carriers and consumers. The company’s proprietary Ad-Funded Carrier Rewards™ platform enables prepaid wireless consumers to receive credits toward mobile phone services, wireless carriers to participate in the system advertising network, and advertisers to deliver targeted messaging to identifiable demographics. Adfone’s partners include leading ad networks, brands, and telecom carriers worldwide. Based in Fort Lauderdale, Florida, Adfone has operations in USA, UK & Mexico.

About Cricket Wireless
Cricket brings more value with a simple, smarter, friendly wireless experience on our reliable nationwide 4G LTE network that covers more than 99% of Americans*. Our easy-to-understand and affordable service plans include monthly taxes and don’t require an annual contract. Our customers also enjoy top-brand phones at affordable prices. Visit cricketwireless.com to learn more or find a store near you. Stay up-to-date with the Cricket Newsroom, and connect with us on Facebook, Instagram, Twitter and YouTube. Smile. You’re on Cricket.

Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. © 2018 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.

*Based on overall coverage in U.S. licensed areas. Coverage not available everywhere.

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Tyler Sminkey
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