FRANKFURT, Germany, Dec. 2, 2020 /PRNewswire-PRWeb/ -- Admetrics, a marketing analytics company that supports advertisers with data science solutions to gain actionable insights into their marketing data, today announced the release of QuantifyNow, a Bayesian experimentation and statistics engine that provides capabilities that until now have only been available to enterprise clients.
With QuantifyNow, Admetrics is offering a freemium version of its flagship product Quantify. Quantify is a fully automated experimentation engine that enables marketing teams to switch to an agile always-on experimentation process and implement continuous testing and campaign optimization. By leveraging Bayesian statistics, marketers can now make decisions up to 10x faster compared to traditional approaches.
Markus Repetschnig, CEO of Admetrics says: "After launching Quantify last year, we received incredible feedback from our clients. To show off the transformative effect of our approach on a broader scale, we decided to build QuantifyNow - a feature-limited, but completely free version of Quantify so potential customers can experience its effectivity first hand."
Quantify is much more efficient than the current industry practice and outperforms traditional testing and experimentation methodologies by eliminating the flaws and inconveniences of A/B tests - such as long test periods, inconclusive results, and limitations to the number of testable variations. Quantify equips campaign managers with analytical capabilities only available to experienced data scientists.
Although data science sits at the core of today's marketing, marketing teams often rely on limited internal or external resources to analyze campaigns and carry out experiments. This is why we built Quantify for marketers first - using it does not require a background in data science or statistics. Quantify enables marketers to take full control of their experimentation roadmap.
With Quantify we were able to increase the ROAS of campaigns by more than 30%", says the CMO of BoomBit Games, who have been taking part in a pilot phase of the product. "It helped us to gain a better understanding of our audiences, how they react to new games and features, and which targeting strategies work best. The results provided by Quantify are invaluable as they allow us to iterate faster and to optimize our advertising efforts."
Setting up campaigns in QuantifyNow is a matter of minutes: Through a web-based interface, marketers can simply connect their data sources, like Facebook or Twitter, and start making better decisions immediately.
As outlined in the white paper, Quantify requires 60 to 90 percent less data than traditional methods to generate conclusive results by combining Bayesian statistical modeling with machine-learning algorithms. Quantify also enables switching of variations at any time during the flights while the results are guaranteed to be always accurate, which allows for highly accelerated campaign optimization cycles.
With this new level of automation provides advertisers can now test and optimize many aspects of their campaigns permanently, such as targeting, creative elements, and messaging, to name a few.
But Quantify does not only speed up decision-making processes, it also opens up a whole new spectrum of possibilities by putting experimentation at the core of marketing strategies. It can accelerate the exploration of new channels or trends, the validation of product-market fit or pricing strategies, and the optimization of any kind of marketing campaign. The use cases are limitless.
Marketers can take QuantifyNow for a spin at http://www.quantifynow.app- no registration or credit card required.
Admetrics provides a marketing analytics platform that supports advertisers with actionable insights into their marketing data for cross channel campaign optimization. By combining an accessible reporting interface and cutting-edge data science tools with precise measurement technology the self-service platform enables forward-thinking brands and agencies to pioneer a game-changing approach to experimentation.
Admetrics provides marketing intelligence solutions to leading marketing organizations. To learn more about Admetrics, please visit admetrics.io.
Adrian Kuster, Admetrics GmbH, +49 6929957041 Ext: 0, [email protected]
SOURCE Admetrics GmbH