Las Vegas KVCW Channel 33 -- a Sinclair Broadcast Group station -- is broadcasting in ATSC 3.0 and Advanced HDR by Technicolor
LAS VEGAS, Jan. 6, 2023 /PRNewswire-PRWeb/ -- Executives representing Advanced HDR by Technicolor® ecosystem will showcase the latest developments in high dynamic range technology during CES 2023. Advanced HDR by Technicolor automates SDR to HDR and HDR to SDR content conversion, providing both signals in a single stream for live TV and post-production operations. Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor.
The automated conversion process of Advanced HDR by Technicolor is especially beneficial for producing live outdoor sports programming and events. Solutions from Advanced HDR by Technicolor enable operators to dynamically manage lighting conditions throughout the day without human intervention, delivering optimal color and image quality.
"The broadcast and streaming industries are in the process of making the transition from SDR to HDR. The single-stream solution from Advanced HDR by Technicolor -- included in the ATSC 3.0 standard -- plays a critical role in delivering both video formats in a cost-efficient and technically effective manner," said Rick Dumont, senior director of business development of HDR video for Philips.
To learn more about Advanced HDR by Technicolor during CES 2023, visit:
- Hisense – Tech East, LVCC, Central Hall – 16659 -- The emerging technologies section of the booth will showcase how Hisense TVs equipped with Advanced HDR by Technicolor display HDR broadcasts from the local Sinclair station.
- Sinclair Broadcast Group – Appointment only at Wynn Suite 1503 -- Sinclair Broadcast Group will broadcast programming from KVCW, the company's Las Vegas affiliate station, to highlight how next-generation viewing experiences are delivered to local audiences.
"Advanced HDR by Technicolor is a next-generation solution that supports industry efforts to make HDR content available as quickly as possible. So far, over 35 Sinclair stations use Advanced HDR by Technicolor solutions to deliver HDR content to viewers 24 hours per day," said Dumont.
About Advanced HDR by Technicolor
Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:
The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation.
The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.
To learn more about Advanced HDR by Technicolor visit:
https://advancedhdrbytechnicolor.com/
Media Contact
Airrion Andrews, Advanced HDR by Technicolor, +1 202 669 7416, [email protected]
SOURCE Advanced HDR by Technicolor
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