AdvicePay and Valmark Financial Group Announce Strategic Partnership to Offer Innovative Service that will Streamline the Client Experience for Valmark Member Firms

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New partnership will allow Valmark Member Firms to modernize and simplify the billing process for financial planning services and better serve clients’ changing needs

This new agreement with Valmark will provide their advisors with the technology, tools and practice management advice to serve more clients with financial planning services, while enhancing their businesses.

AdvicePay, the only fee-for-service billing and payment platform designed exclusively for financial advisors, and Valmark Financial Group, a leading independent full-service life insurance agency, broker-dealer and Registered Investment Adviser, announced today a new strategic partnership to provide AdvicePay’s billing and payment technology to Valmark’s 100+ Member Firms across the United States.

As part of this strategic technology agreement, Valmark Members will have access to AdvicePay’s eSignature integration, enabling advisors to eliminate manual and paper-based functions and easily and quickly onboard clients and speed up the billing process in one simple workflow. Additionally, Valmark Members will have exclusive access to AdvicePay’s practice management consultant, who’s experience extends to all aspects of the fee-for-service financial planning business model for helping firms better manage their back office and stay on the cutting edge of client service offerings.

“We are very excited to partner with Valmark to help them enhance and expand their financial planning services model,” said AdvicePay Co-founder Alan Moore. “This new agreement with Valmark will provide their advisors with the technology, tools and practice management advice to serve more clients with financial planning services, while enhancing their businesses.”

“In the past, we collected financial planning fees via paper checks and manual
processes,” said Caleb Callahan, President and Chief Operating Officer of Valmark. “With AdvicePay, we are investing as part of our overall FinTech offering to remove this barrier and provide our advisors with technology that will allow them to scale their financial planning businesses, drive greater efficiencies within their back-offices and, above all, better serve clients.”

As the fee-for-service model continues to grow and expand as a new approach to delivering financial planning, leading companies within the financial services industry, such as Valmark, are investing in the latest technologies offered by AdvicePay to drive greater efficiencies and productivity while also keeping up with the changing needs of clients.

To learn more about AdvicePay and Valmark Financial Group, log on to and

About AdvicePay
Established by well-known financial advisors Michael Kitces and Alan Moore, AdvicePay is the only billing and payment processing platform created specifically for fee-for-service financial planning. Financial advisors benefit from efficient invoicing and payment workflows designed exclusively to support their businesses, including up-to-date compliance and data security management. Users can issue agreements for client e-signature, accept ACH and credit cards, bill hourly or one-time fees, or establish recurring retainer or subscription billing compliantly – all through the AdvicePay system.

About Valmark Financial Group, LLC
Valmark Financial Group is holding company of several subsidiaries, including: Executive Insurance Agency, Inc., a national producer group; Valmark Securities, Inc., a broker-dealer and member of both FINRA and SIPC; Valmark Advisers, Inc., a U.S. Securities and Exchange Commission registered investment adviser; and the Valmark Policy Management Company, LLC, which provides ongoing policy management and monitoring services for life insurance policyholders. With a proud history of working with independently owned financial services firms committed to high ethical standards in over 30 states throughout the United States, Valmark offers a wide range of insurance and investment solutions for high net-worth clients. Headquartered in Akron, Ohio with operations in St. Paul, Minnesota, Valmark, through its affiliated entities, has helped its Member Firms place over $60 billion of life insurance death benefits and manage insurance policies with a cumulative cash value of over $8 billion dollars. Valmark’s affiliated RIA, Valmark Advisers, has over $6 billion in assets under management, including approximately $3 billion in variable sub-account assets within its TOPS® funds. To learn more about Valmark Financial Group, visit
Securities offered through Valmark Securities, Inc. Member FINRA/SIPC.

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