New industry-first functionality automatically displays traveler year-to-date emissions and trends, allowing travelers to understand the environmental impact of their business travel.
CHICAGO, Feb. 27, 2025 /PRNewswire-PRWeb/ -- Advito, a leader in corporate travel sustainability consulting, and business travel technology platform Tripkicks are introducing a groundbreaking solution to revolutionize the way corporate travel emissions are measured, managed, and communicated to travelers. Carbon Footprints, developed in partnership with the two companies' joint clients, is an industry-first, turnkey solution that provides travelers with their year-to-date air travel carbon emissions and historical trends directly in the online booking tool. Displayed alongside relatable equivalencies, the data provide travelers with a tangible understanding of their ongoing environmental impact as they make their booking decisions.
This integration is powered by Advito's GATE4 methodology and Tripkicks technology, building on the success of previous collaborations between the companies. Carbon Footprints provides travelers with a running total of their individual annual air travel emissions, comparative trends versus prior years, and real-time alignment, and is designed for corporate travel programs looking for a simple solution to help achieve sustainability objectives.
"For the first time, travelers can see how their actions have an impact on emissions when they are making travel booking decisions," said Julien Etchanchu, Senior Director of Advito's Sustainable Collaboration Practice. "This collaboration with Tripkicks educates employees and gives organizations a simple, effective way to bridge the gap between sustainability metrics and traveler behavior."
Bloomberg, an early adopter of Carbon Footprints, helped shape its development. "Advito and Tripkicks have built something that does not exist in our industry: a solution that goes beyond abstract numbers and creates a meaningful connection between our travelers' actions and company-wide goals. said Rafael Rosario, global travel manager at Bloomberg. "This integration delivers on that vision by automatically providing real-time, accessible data that drives informed decision-making."
Key features of Carbon Footprints include:
- Year-to-Date Emissions Totals: Travelers can view dynamic calculations of year-to-date air emissions based on their actual trips. If it is trending up compared to last year, a red arrow appears along with the current increase year over year, or a green arrow if trending down.
- Relatable Equivalencies: Data is contextualized using comparisons such as "equivalent to driving X miles" or "attending X hours of videoconferencing calls," so travelers can better comprehend the impact of their emissions.
- No Setup Required: Designed as a turnkey solution, requiring no additional setup or third-party integration for clients using Tripkicks today.
- Real-Time Budget Alignment: Optional expanded functionality shows travelers real-time tracking towards an individual budgeted CO2e amount for the year.
- Reducing carbon emissions in business travel is contingent upon travelers continuing to make smarter decisions. For the first time, travelers have easily accessible and real-time visibility into how their actions contribute to the overall company sustainability objectives.
"We consistently hear from companies who have a business imperative to reduce their travel footprint and are looking for more ways to take action," said Colleen Black, VP of Business Development at Tripkicks. "It was important for us to build something that was simple, impactful, and highly visible for travelers."
Carbon Footprints is available as a Tripkicks Connection and was built to work alongside the existing GATE4 Connection, which has been enhanced to highlight the best supplier for a given flight itinerary based on fuel efficiency, as well as to promote rail options on relevant routes. This represents the next chapter in the ongoing partnership between Advito and Tripkicks, with more enhancements planned for the near future.
ABOUT ADVITO
Advito is the consulting arm of BCD Travel specializing in transforming corporate travel programs. Its intelligence-driven framework manages supplier spend and traveler behavior dynamically, ensuring travel programs run smoothly and efficiently, while meeting the needs of all stakeholders. With smart analytics, unique supplier strategies, and integrated traveler engagement, Advito elevates travel programs to new heights of sustainability, savings, and satisfaction. Advito is proud to be the first travel consultancy to develop its own ISO certified carbon reporting methodology, GATE4, and to create a dedicated practice area for sustainable business travel.
ABOUT TRIPKICKS
Tripkicks is a business travel technology powerhouse, equipping companies across the world with the tools to achieve their travel program goals and enhance the experience of their travelers. As a simple add-on to corporate travel programs, Tripkicks enables travel managers to influence booking decisions by providing travelers with actionable insights and practical guidance. With Tripkicks, travelers are empowered with the information and tips they need to discover the best options and achieve a successful trip. Tripkicks is based in New York City and works with global enterprise clients.
Media Contact
Tim Gnatek, Advito, 1 4152723944, [email protected], www.advito.com
SOURCE Advito
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