ST. LOUIS, May 22, 2019 /PRNewswire-PRWeb/ -- Advocado, the SaaS company transforming linear TV advertising into a real-time bidding trigger for search & digital advertising, announced that it has been named a "Cool Vendor" in the May 6, 2019, report titled, " Cool Vendors in Advertising, 2019" by Andrew Frank, Eric Schmitt, and Jason McNeillis at Gartner, Inc. The report evaluates interesting, new and innovative vendors, products and services in the advertising space. Gartner's report points out, "As advertisers, marketing leaders have traditionally faced a trade-off between measurable performance and longer-term brand impact of ads. Advertising technology innovators are overcoming this trade-off with new methods for delivery and measurement of ads across digital and traditional channels." The report also provides key findings on advertising including the following:
- "Marketers' adoption of advertising technology has accelerated dramatically over the past two years as they seek to insource many technology evaluation capabilities formerly delegated to agencies.
- Advertisers face continuing challenges in rationalizing their media investments across a fragmented landscape of digital and nondigital channels. The goal of connecting investments and results across walled gardens and between TV and digital video remains elusive."
"We feel that it is a unique honor to be named a Gartner 'Cool Vendor,' especially as a startup with a recently launched product," said Brian Handrigan, Co-Founder and CEO of Advocado. "With 94% of us watching television with a connected smartphone within reach and 70% of us admitting to using that device to learn more when an advertisement on television captures our attention, now is the time for advertisers to capture these valuable intent-rich micro-moments. Watching our customers, increase website visitors, leads and sales by as much as 400% is extremely gratifying. We believe this designation validates our commitment to explore and transform the intersection of technology and communication while delivering better, more relevant, experiences for both advertisers and audiences."
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Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
ABOUT ADVOCADO
Headquartered in St. Louis, MO, Advocado helps brands quantify and increase the impact of their advertising by transforming broadcast TV ads into real-time bidding triggers for search advertising and performance-based media that works alongside their existing digital campaigns. Our platform helps advertisers reach a trifecta: increased campaign effectiveness, enhanced ROI, and accurate cross-channel attribution measurement. For more information, please visit https://www.myadvocado.com.
Media Contact:
Jaime McLiverty
Marketing Manager
Advocado
Jaime(at)myadvocado(dot)com
314-888-5411
SOURCE Advocado
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