Affiliate Program Case Study
Most companies would be ecstatic about this type of performance, and this is the type of performance we deliver on a consistent basis. However, we don't rest on our performance metrics—we seek to continue to improve the numbers on a year over year basis.
Fort Lauderdale, FL (PRWEB) September 17, 2016
Experience Advertising, Inc., a leading digital marketing and affiliate program management agency (OPM), has released a new client case study featuring how they scaled up traffic, sales, and revenue for one of their affiliate programs under management for just 4 months. This affiliate program case study shows how much the affiliate program grew on a monthly basis in revenue, sales, and overall number of affiliates in the program. Evan Weber, CEO of Experience Advertising, Inc. stated about the affiliate program case study, "It's exciting that this affiliate program has shown such ideal and dramatic sales growth in the last few months. Most companies would be ecstatic about this type of performance, and this is the type of performance we deliver on a consistent basis. However, we don't rest on our performance metrics—we seek to continue to improve the numbers on a month over month, and year over year basis."
Experience Advertising, Inc. has been in the affiliate program management business since 2007, managing affiliate programs for companies that retain their agency's services to grow and manage the entire affiliate channel on their behalf. Mr. Weber continued, “Every affiliate program takes on a life of its own and a growth trajectory based on several factors such as: the size of the niche, the advertiser’s conversion rate, how targeted the affiliate traffic is, whether there are regular promotions being utilized, and how effective the creative designs/banner ads are. Usually, if the advertiser is willing to invest in growing their affiliate channel from day one, a budget can be allocated to ramping up the affiliate recruiting process, and therefore the whole program grows much faster. A lot of the time, if the merchant isn’t willing to invest in growing their affiliate base, it will only grow so fast, based on factors not always under our control. We usually require our clients to have a budget allocated towards a pro-active affiliate recruiting strategy, so expectations are met in a timely fashion.”
Weber continued, “We fully expect this affiliate program to keep growing as long as there are happy affiliates earning great commissions. We are continuing our affiliate recruiting efforts on behalf of this client, so there is no reason to think this affiliate program will slow down its growth any time soon. Of course, it will ebb and flow with the company’s seasonality, but in general, we expect strong year over year growth for the next 6 to 8 years.”
If the goal is to grow or better manage an existing affiliate program, or to launch a brand-new affiliate program, contacting Experience Advertising is a good idea. Experience Advertising can provide a complimentary affiliate program audit and analysis to reveal whether:
1) The affiliate program has potential to grow
2) The affiliate program is being managed properly
3) Effective affiliate messaging/newsletters are being sent out to affiliates
4) There is effective building of revenue share partners, in general, happening
5) How big, exactly, is the niche within the affiliate marketing industry and
6) What is the immediate upside for the affiliate channel and how long will it will take to reach its potential.
These are the critical questions that determine how big an affiliate program can become. Using an experienced, well-respected affiliate OPM like Experience Advertising will provide the best chance to grow the company's affiliate channel sales as quickly as possible. Without an affiliate agency like Experience Advertising, the affiliate program may not be able to recruit enough affiliates quickly enough or convert traffic well enough to "gain traction" and may not succeed or could cost the company money and not become a profitable channel, which is why companies seek out Experience Advertising, due to their reputation for effective and competent affiliate channel management.
Experience Advertising is also a sought after Internet marketing agency for channels such as:
- Google Adwords Management
- Bing Ads Management
- Facebook Ads Management
- Content Writing/Blogging
- Content Marketing/Native Advertising
- Visitor Retargeting Campaigns
- Website Conversion Rate Optimization
- Social Media Management and Advertising
- Shopping Channel Management
- Digital Marketing Consulting
- Internet Advertising Consulting
Many of Experience Advertising's clients end up moving the management of their other traffic channels to Experience Advertising's skilled account managers. Using one digital agency to manage multiple channels is more effective ROI-wise and more cost-effective than using multiple agencies or hiring in-house staff.
Contact Experience Advertising for any of the following affiliate agency services: affiliate recruiting, affiliate management, affiliate prospecting, affiliate newsletter sending, affiliate support, web publisher prospecting, affiliate program auditing, affiliate program analysis, or affiliate program consulting.