After Two Years of Isolation, Over Half of U.S. Consumers Say They Will Host or Visit Family and Friends During the Holidays

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COVID-19 put a damper on holiday entertaining the past two years, but this year is likely to be different. According to a survey conducted by The NPD Group, 52% of consumers are less concerned about COVID-19 this year compared to a year ago, up 20 pts from last year, and 55% said they plan to host or visit family/friends during the holiday season, +8 pts from a year ago.

“This year, with Christmas falling on a Sunday and Hannukah beginning on December 18 and ending on December 26, could mean more extended holiday celebrations," says Joe Derochowski, NPD home and home improvement industry advisor.

COVID-19 put a damper on holiday entertaining the past two years, but this year is likely to be different. According to a survey conducted by The NPD Group, 52% of consumers are less concerned about COVID-19 this year compared to a year ago, up 20 pts from last year, and 55% said they plan to host or visit family/friends during the holiday season, +8 pts from a year ago.

"After two years of dealing with pandemic concerns, consumers are anxious and excited to entertain and attend parties this holiday season," says J oe Derochowski, NPD's home, and home improvement industry advisor. “As a result, they are increasingly looking to socialize, shop, and gather with friends and family, which will naturally spur more retail growth opportunities during the holidays.”

For the home industry, the entertaining-related subcategories that typically realize a sales bump during the holiday season include barware tools and sets; bottle openers; coasters; corkscrews; ice buckets; pie/cake/brownie server; tea tools; wine aerator – non-electric; and wine tool sets. These alcohol-related beverageware shapes are popular for holiday entertaining, like wine glasses, highball glasses/tumblers, old-fashioned glasses, goblets, pilsner/pub, and martini glasses. Not surprisingly, cheese/charcuterie boards, chip and dip servers, tiered serve ware, and platter trays see a sales spike leading up to Thanksgiving and Christmas.

"Traditionally, holiday parties are held the two weekends before Christmas,” says Derochowski. “This year, with Christmas falling on a Sunday and Hannukah beginning on December 18 and ending on December 26, could mean more extended celebrations. Holiday guests may stay further into the next week, which means more opportunities for baking together, entertaining, or preparing extra food to have leftovers."
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About The NPD Group
NPD is a global market information company offering data, industry expertise, and prescriptive analytics to help our clients understand today's retail landscape and prepare for the future. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 21 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

*The NPD Group recently merged with Information Resources, Inc. (IRI®) to create a leading global technology, analytics, and data provider.

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