Agency Mania Solutions Unveils Analytics Tool for Deep Measurement of Agency Performance, ROI, and Budgeting

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Data collected and leveraged from ScopeDeliver™ enables more effective client/agency relationships

Agency Mania Solutions

Brand advertisers are now equipped with informative data that gives insight into work quality, transparency, accountability, performance and negotiations while making more effective use of agency resources and budgets.

Agency Mania Solutions today announced availability of its new data analytical service capability that enables brand advertisers to more deeply measure agency performance, ROI and budgeting. The data analytical services are fully integrated with the Agency Mania ScopeDeliver™ solution, providing a deeper understanding of agency performance, by pairing in-the-moment project feedback with more traditional relationship-focused annual evaluations.

“We are excited to introduce this new data analytical service capability and help advertisers make the most of their valuable agency investments and facilitate informed decision-making,” said Bruno Gralpois, Agency Mania Solutions co-founder and principal. “Brand advertisers are now equipped with informative data that gives insight into work quality, transparency, accountability, performance and negotiations while making more effective use of agency resources and budgets.”

Brands must perform to compete and survive. Only 12 percent of the companies listed on the Fortune 500 in 1955 were still on the list last year. The focus on data analytics is understandable: reducing labor expenses, speeding up data insight, and improving campaign performance are of most importance. Brands are continuously looking to validate results and improve efficiencies.

New data analytical service capability is ideal for brand advertisers looking to:

  • Measure value, ROI, and effectiveness of their scope of work tool investment, process improvements, or other efficiency initiatives
  • Gain greater insight from agency cost benchmarking data and improve agency negotiations
  • Better understand whether they are making the most of their investments and improve budgeting accuracy
  • Consider moving from a staffing-based (retainer) model to deliverables-based/hybrid model
  • Seek analysis support and additional reporting capabilities to aid in answering questions and decision-making
  • Correct or standardize data fields such as hourly rates, deliverable fees or missing information

The data analytical services are embedded into ScopeDeliver™ – an integrated scope of work and staff planning solution – to support the annual planning of deliverables and the agency resources.

For more information about data analytical service capabilities or other AMS solutions, please visit, http://www.agencymania.com.

Follow Agency Mania Solutions and Bruno Gralpois on Twitter and LinkedIn.

About Agency Mania Solutions
Agency Mania Solutions (AMS) is a Seattle-based company with a SaaS platform and professional services that help global brands manage agency relationships and unlock their true potential. AMS is dedicated to helping brand advertisers navigate change and drive better business outcomes. The pressure of constant change on global brands – a proliferation of channels, digitalization of every facet of marketing, investor expectations and constrained budgets – makes it an absolute requirement for brands and agencies to produce more effective outcomes. AMS empowers them to get there. For more information, visit http://www.agencymania.com.

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