“We are absolutely thrilled that our Golf shop was not only recognized as one of the Top 100 shops in the world by AGM, but that we also made it to Top 10,” said Rick Dente, COO/General Manager at St. Andrews Country Club.
BOCA RATON, Fla. (PRWEB) February 18, 2020
As industry leaders in education, the Association of Golf Merchandisers (AGM) kicked off the official start of the 2020 PGA Merchandise Show in Orlando with their Annual Retail Conference and Award Ceremony on January 21 where they recognized St. Andrews Country Club as 2020 Platinum Award Recipients “Best of the Best Golf Shops.”
A highlight of this event is the AGM Platinum Awards Ceremony where the premier golf shops worldwide are recognized based on criteria that includes a combination of visual displays, customer service initiatives, social media initiatives, shop renovations, promotional ideas, merchandising events, innovative use of fixtures or props, retail initiatives, staff training and growing the game of golf at their facilities. Experiential retail is also a hot topic and is becoming the new norm for driving traffic and increasing sales in brick and mortar retail establishments these days. The Association of Golf Merchandisers 2020 Platinum Awards also recognizes the premier golf shops that have created in-shop experiences for their members and customers.
“The AGM was proud to recognize St. Andrews CC, Boca Raton, FL as not only 2020 Platinum Awards recipients, but also the esteemed and added honor of being named and recognized as “Best of the Best Golf Shops” among those being feted,” stated Desane Blaney, Executive Director/CEO of the AGM.
The Golf Shop at St. Andrews Country Club offers a variety of brands, products, trunk shows, and more. Their innovative communication tools include active Social Media presence in form of live videos, posts, e-Newsletters and text messaging to let the members know of new arrivals, current savings and events.
“We are absolutely thrilled that our Golf shop was not only recognized as one of the Top 100 shops in the world by AGM, but that we also made it to Top 10,” said Rick Dente, COO/General Manager at St. Andrews Country Club. “Congratulations to our team!”
About the AGM:
Headquartered in Phoenix, Arizona, the AGM is a not-for-profit professional and international organization with a mission of education. Members include PGA golf professionals, buyers, merchandisers, club managers, owners and suppliers to the golf industry.
About St. Andrews Country Club
St. Andrews Country Club of Boca Raton, resident-only Distinguished Club of the World ranked in the Top Ten of America’s Healthiest Club’s & 2019 North America Best Day Spa by World Spa Awards is internationally recognized for magnificent estate residences. The club features superior amenities, two 18-hole championship golf courses, including an Arnold Palmer Signature Design® and a Fazio II. The club offers a comprehensive Golf Performance Center with indoor hitting bay, private practice area, V1 Digital Coaching System and FlightScope Launch Monitor® technologies, and a Callaway Golf® branded club fitting area. The club features a full-service spa and salon, a stand-alone fitness and tennis center, and a 125,000 square foot Clubhouse with five dining venues. A pristine recreation & aquatic center features three pools, poolside dining, Splash Club and state-of-the-art playground equipment and air-conditioned game room. St. Andrews has played host to numerous PGA golf exhibitions led by touring pros such as Phil Mickelson, Arnold Palmer, John Daly and Rocco Mediate, and is the home course to LPGA Touring Professional and resident Morgan Pressel. Please visit http://www.standrewscc.com or follow us on Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram.