Students worked with company's leaders on International Women's Day and beyond.
ATLANTA, March 31, 2022 /PRNewswire-PRWeb/ -- Incentive Solutions (based in Atlanta) hosted 20 marketing students from Agnes Scott College for a three-day program, beginning on March 8 – International Women's Day. The incentives management company offered the students real-world experience as they worked directly with its leaders to tackle complex business problems.
The program is part of the Agnes Scott Sophomore Class Atlanta Leadership Experience (SCALE), which offers students the opportunity for externships with local corporations and non-profits. Incentive Solutions focused on three areas of interest for students to participate in: marketing and sales operations, marketing communications, and marketing campaigns. The students also had the opportunity to seek career advice from Incentive Solutions' leadership and gain perspective on the different positions and roles within the company.
"Kicking off these projects on International Women's Day was an especially proud moment for us," said Nichole Gunn, Chief Marketing Officer at Incentive Solutions. "Connecting with these future leaders within our own community is an honor for us and we hope to encourage these curious, strong, enthusiastic students to continue to pursue their dreams and goals and never be afraid to be smart."
The Agnes Scott students participating in the program were directly involved with buyer persona research and development and were charged with creating a complete marketing campaign with a goal of generating leads. Project responsibilities included developing asset copy, targeting audience, creating email and social media campaigns, KPI tracking and more.
At the conclusion of the program, students presented their comprehensive campaigns and spoke with the marketing team at Incentive Solutions about working in the industry as part of a "Marketing Panel."
Agnes Scott sophomore Audrey Partington commented, "I had a great time doing SCALE at Incentive Solutions. I was able to see what it would be like to work at an office as a marketer, and I can see that kind of work in my future now. I am so grateful for the opportunity offered by Agnes Scott College and Incentive Solutions!"
About Incentive Solutions/OneAffiniti
Incentive Solutions has provided channel incentive management (CIM) services, technology, and rewards since 1994. OneAffiniti, founded in 2009, offers through channel marketing programs (TCM) that help brands reach a wider channel audience and yield attributable revenue. By joining forces in 2021, Incentive Solutions and OneAffiniti aim to combine their resources, services and products into a complete channel management solution that empowers marketers and drives growth.
About Agnes Scott College
Agnes Scott College educates women to think deeply, live honorably and engage the intellectual and social challenges of their times. Ranked No. 1 Most Innovative School, No. 1 First-Year Experiences and No. 2 Best Undergraduate Teaching by U.S. News & World Report in its 2022 Best Colleges edition, Agnes Scott is a premier institution known for SUMMIT, its signature approach to a liberal arts education focusing on global learning and leadership development. Learn more at agnesscott.edu.
Media Contact
Savannah Bobo, Incentive Solutions, 1 8665677432, [email protected]
SOURCE Incentive Solutions
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