Aha Insights Technology, a leader in online qualitative research ResTech solutions, announced the launch of its DIY subscription-based platform for live digital focus groups and In-Depth Interviews (IDIs).
DETROIT, Feb. 13, 2025 /PRNewswire-PRWeb/ -- Aha Insights Technology, a leader in online qualitative research ResTech solutions, announced the launch of its DIY subscription-based platform for online focus groups and In-Depth Interviews (IDIs). This innovative offering enables market researchers and corporations to independently manage the entire focus groups and IDI research process—from initiation to completion—using advanced, on-demand tools at a fraction of traditional costs.
Building upon its pioneering integration with Zoom's cloud-based technology, Aha Insights Technology has been at the forefront of live online research since introducing proprietary professional research customizations more than five years ago.
"By introducing our DIY subscription model, we're empowering researchers with full control over our Live Digital Video Research platform features," said CEO Ray Fischer. "This platform offers the same world-class tools our clients have come to trust, now with the flexibility and cost-effectiveness that today's market demands."
Key Features of the Aha DIY Live Digital Video Platform Include:
- Live Conversations™: Conduct live webcam and mobile video sessions through a seamless integration with Aha's enhanced Zoom-based video technology.
- Automated Transcripts and AI-Powered Summaries: Streamline the analysis and reporting process by leveraging our advanced objective-driven integrated AI — Aha IntelligenceTM (ai) — to generate session summaries with supportive video clips and powerful quotes that reinforce and validate your key findings.
- Aha Video Maker: With Aha's AI-powered conceptual and keyword search tools you can effortlessly produce AI-generated video clips and highlight reels that enable you to explore your strategic curiosities, prove or disprove theories, support your insights, and build powerful reports.
- Simplified Setup, Access, Scheduling and Reminders: Utilize user-friendly setup process, tools for scheduling sessions, allowing access and sending automatic reminders to participants and client-side observers.
- Customized Client Backroom: Aha's proprietary Zoom integration gives researchers and clients access to a private, text-based chat backroom for enhanced in-session collaboration and communication between the team and moderator.
This DIY solution is ideal for both heavy and moderate users of live interviewing technology, offering significant cost savings and flexibility while maintaining the professional research standards synonymous with Aha's innovative platform.
For more information, custom pricing or to schedule a demo, please contact Ray Fischer at [email protected]
About Aha Insights Technology
Launched in 2013, Aha Insights Technology is a ResTech platform designed for strategic consumer and B2B online market research. With a comprehensive suite of dynamic respondent methods and activities, Aha delivers deeper, strategic human insights to brands, market research companies, consultants, and marketing agencies worldwide.
The Aha Insights Technology platform features Live Conversations™ for live focus groups/IDIs, TruRotation® — a one-of-a-kind concept and ad testing tool — and projective activities, including Dynamic Canvas™ and Storytelling. Aha's other activities and methods include home use tests, usability studies, perceptual mapping, social/community activities, quant tools, and AI-analytic and reporting resources, among many other features. Our suite of leading-edge mobile and video-friendly tools allows you to engage people where they live, work, shop, and play.
Media Contact
Ray Fischer, Aha Insights Technology, 1 810-599-9440, [email protected], ahaonlineresearch.com
SOURCE Aha Insights Technology
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