AI-Driven Retail Information Governance Tackles Data Challenges in the Omnichannel World

NYC area expert argues that retail information governance requires new data strategies to ensure clean and unified data, security, and compliance—in a new article from Messaging Architects

HOBOKEN, N.J., July 13, 2023 /PRNewswire-PRWeb/ -- Messaging Architects, an eMazzanti Technologies Company and information governance expert, explains how artificial intelligence (AI) helps to overcome omnichannel retail information governance challenges in a new article. The informative article first asserts that given the new world of omnichannel retailing, old data strategies no longer work.

The author claims that the wide variety of data sources used today opens new attack vectors that hackers can exploit to gain access to sensitive data. He also reviews how AI can help retailers identify redundant, outdated, and incorrect data and reduce data storage and retention costs and risks. He then urges business leaders to build a unified view of data to extract meaningful insights. He concludes by discussing how AI allows retailers to manage data security and regulatory compliance at scale.

"As omnichannel marketing increasingly dominates the retail space, businesses need to adjust their data strategies accordingly," stated Greg Smith, Vice President of Services Delivery at Messaging Architects. "AI-enhanced tools allow retailers to strengthen retail information governance and optimize data value."

Below are a few excerpts from the article, "AI-Driven Retail Information Governance Tackles Data Challenges in the Omnichannel World."

"AI-enhanced tools allow retailers to strengthen retail information governance and optimize data value. For example, IBM offers AI governance solutions to help retailers ensure their AI models are transparent, compliant, and trustworthy. And Vue.ai, a retail automation platform, uses AI to optimize demand forecasting and supply chain management by processing large volumes of data.

Old Data Strategies No Longer Work

"For instance, the wide variety of data sources opens new attack vectors that hackers can exploit to gain access to sensitive data. It also makes it more difficult for businesses to ensure data privacy in an increasingly regulated environment. And the diversity of data sources and data types increases the difficulty of ensuring data quality and consistency."

Identify Redundant, Outdated and Incorrect Data

"A retail company brings in data through various departments. For example, customer data may enter the organization through the company website, as well as through customer support, sales, and marketing. Thus, the same customer may have multiple files within the system. The files will contain some duplicate data, as well as outdated information."

Build Unified View of Data

"Decision makers need both a big picture view of enterprise data and the ability to drill down to the granular level. This requires understanding where data lives throughout the company. AI-driven tools scan data sources across the enterprise to discover relevant data and create a comprehensive, dynamic data map."

Explore Retail Information Governance Innovations

AI and machine learning offer powerful solutions to retail information governance challenges. To explore these opportunities further, business leaders should contact the information governance experts at Messaging Architects.

Have you read?

eDiscovery Case Management Solutions Transform the eDiscovery Experience

Unlock the Power of Data with Microsoft Tools for Information Governance

About Messaging Architects

Messaging Architects specializes in effectively managing and securing an organization's most precious asset, its information. With over 20 years of information management and technology consulting experience, the Messaging Architects team has provided corporations, educational intuitions, health care facilities and nonprofits with methodologies, procedures, and technology to keep their data organized, compliant and secure.

About eMazzanti Technologies

eMazzanti's team of trained, certified IT experts rapidly deliver increased revenue growth, data security and productivity for clients ranging from law firms to high-end global retailers, expertly providing advanced business cyber security, retail and payment technology, digital marketing services, cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring, and support.

eMazzanti's consistent growth landed them on the Inc. 5000 list 9X. Recognized as a 4X Microsoft Partner of the Year, the #1 ranked NYC area MSP, NJ Business of the Year, and 5X WatchGuard Partner of the Year, the company excels as a trusted outsourced IT partner! Contact: 1-866-362-9926, [email protected] or http://www.emazzanti.net Twitter: @emazzanti Facebook: Facebook.com/emazzantitechnologies.

Media Contact

Kent Sorensen, Messaging Architects, 4803345403, [email protected]

SOURCE Messaging Architects